A product endorsement from a celebrity athlete can bring notoriety to the brands they represent due to their large fan bases. Athletes remain major celebrities in modern media. This innovative marketing technique can be a great way to capture the attention of your target audience. Influencing Consumer Purchasing and Increasing Sales An athlete endorsement provides…
DetailsIf you’re looking for a way to increase sales and improve overall brand awareness, prominent sports figures are attractive options. Their athletic prowess gives them instant credibility to any product, particularly anything related to those geared towards athletes. With that being said, their celebrity alone will influence fans to want to be like them and…
DetailsSince the onset of the Coronavirus pandemic, much of what we do today has gone virtual. Whether it is working from home, meetings, ordering food and supplies, viewing webinars, etc. many things we used to do in person are now done virtually. With social distancing, quarantines, and safer at home measures one cannot simply host…
DetailsCelebrity autographs have been sought by sports fans since pretty much the dawn of professional sports. Over the years, this has evolved into a big business, including certified signed memorabilia. It’s no longer just kids waiting outside after a game or a chance meetup in public. Recently, the sports memorabilia industry has hit a boom…
DetailsThroughout most of its 100-year history, success was the norm for the Green Bay Packers. After a solid trouncing of rival Chicago Bears at Soldier Field in the 2020 season finale, the Packers not only earned another trip to the playoffs but the first overall seed as well. Meaning the road to the Lombardi Trophy…
DetailsWe all heard it at the draft prior to the 2020 season-what on earth are the Green Bay Packers THINKING? The first ballot hall-of-fame quarterback is beginning to decline; they should’ve drafted more weapons in one of the deepest receiver classes in recent history. It was a huge mistake to draft Rodgers’s eventual replacement and…
DetailsEven though there won’t be a physical Pro Bowl game played this year, the honor for being selected as a 2021 Pro Bowlers does not change. Athletes are chosen for the Pro Bowl by coaches, players, and fans, with each contingent making up one-third of the vote. We here at Mayfield Sports Marketing would like…
DetailsAlready having a stellar night against the Titans, Davante Adams celebrated his second of three touchdowns with his teammates in an unusual way, an impromptu coronation. Allen Lazard took a plastic crown that he had procured and placed it upon the head of the seated Adams. A gesture that was befitting for the king of…
DetailsThe Mayfield Sports Marketing team had a great 2020! Business ran a little different in 2020. We did have the opportunity to work with numerous athletes, companies and associations. We also had the luxury to help raise more than $425,000 in 2020 working closely with non profit groups. A few events we enjoyed throughout the…
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