Matthew Golden’s name popped up early in the week on the Green Bay Packers’ injury report, and that was enough to raise questions heading into a critical Week 16 matchup against the Chicago Bears. With Green Bay dealing with multiple injuries at WR, Golden’s status mattered a lot more than usual. The bright side for […]
When Brett Favre shared his Parkinson’s news, weren’t we all surprised? It wasn't part of an arranged chat or a sports gathering, though. Instead, it happened while he was giving testimony connected to the Mississippi welfare funds case. What was expected to be a legal discussion turned pretty personal, and the news spread, in a […]
The mood in Green Bay shifted bizarrely after the Packers’ 34-26 loss to the Broncos. What had been a steady push toward January football suddenly felt fragile once Micah Parsons went down with a torn ACL. Green Bay entered the week at 9-4-1 and riding momentum. They left Denver with more than a loss. They […]
The Green Bay Packers have beautifully built one of the NFL’s deepest wide receiver rooms. However, that depth is now forcing difficult decisions. As this season moves toward its final stretch, WR Romeo Doubs finds himself in the middle of weird speculation about Green Bay’s long-term plans. Latest updates allude that the Packers might be […]
The Green Bay Packers are in a weird spot after safety Evan Williams exited the Week 15 matchup with a knee injury and did not return. Even though the first reports sound okay, his status ahead might change how the team's defense plays, especially now, when, well, every snap counts. Williams got hurt during the […]
Athlete marketing campaigns can cost thousands or even millions of dollars. Many brands struggle to know if their investment actually paid off. Without proper measurement, companies waste money on partnerships that don't deliver results. We created this guide to show you exactly how to track and measure your athlete marketing efforts. The key to measuring […]
Athlete appearance contracts can make or break your earning potential and public image. The most important clauses to negotiate include compensation terms, image rights usage, cancellation policies, and liability protections, while common pitfalls involve vague language about deliverables and unlimited rights grants. These agreements govern everything from autograph signings to corporate events. Poor terms can […]
Companies today want to connect with their communities in meaningful ways. Athlete appearances offer a unique path to achieving this goal. When organizations bring athletes into their corporate social responsibility programs, they create events that draw attention and inspire action. These efforts build lasting relationships with local communities. Athletes bring instant credibility and public interest […]
When athletes show up at events, schools, or corporate functions, most people only see the appearance fee. But we've learned through years of working in sports management that these engagements come with many expenses that catch both athletes and organizers off guard. The true cost of an athlete appearance often runs 2-3 times higher than […]
When brands pay for sponsorships or appearance fees, they're buying two very different things. Brand sponsorships purchase ongoing partnerships and content rights, while appearance fees pay for a person's time and presence at a specific event. Understanding this difference matters whether you're a brand planning your marketing budget or a creator figuring out what to […]
