The world of sports is ever-growing and changing. Now, more than ever, it is important for young students who wish to work in sports to gain the proper education to keep pace in the sports realm. Many universities around the country offer sports marketing degrees, but which universities provide you an edge over others?
According to Mark Mayfield, an industry professional with nearly two decades' worth of experience, here are four of the best sports marketing college programs around the country and what makes them special.
The 4 Best Sports Marketing College Programs According to a Professional
Indiana University
Indiana University has offered sports marketing and management as a major since 1985, and every year they send more young professionals into the sports world.
According to the school's website, of the 600+ majors offered at the university, its sports marketing and management is the 12th largest. The school has one of the best programs in the country. Aside from the coursework, the university prepares its students through excellent internship opportunities. Students in the past have had the opportunity to work with Indiana University Athletics, the Indiana Pacers, USA Track and Field, and more.
The university is a perfect choice for any student looking to gain professional experience before even graduating. While other universities may also give internship opportunities, Indiana University's standing relationships with major sports programs give it the edge over other institutions.
University of Michigan
The University of Michigan is also one of the premier programs for learning the business of sports. The University of Michigan sports management program also provides students with an exceptional opportunity to enter the workforce. The Partners Program at the University of Michigan is a partnership between the university and employers to post open opportunities and positions directly with the sports management program. The two sides work together to provide students with employment opportunities that range from internships and full-time jobs after graduating.
Students looking to have a fast track into the workforce after graduating should look closely into becoming a Wolverine. Outstanding coursework, along with the Partners Program, makes it one of the best programs in the nation.
University of Florida
The University of Florida has always been known for having a great athletics program. However, their sports management program is also highly regarded. Like other great programs, the University of Florida offers great coursework with a strong focus on the sports marketing side of the business. What makes the program unique is the fact that there is a required internship to be eligible for graduation. In fact, it is the only undergraduate major at the University that requires an internship as part of undergraduate coursework.
Additionally, students enrolled in the program gain access to a course called SPM Engaged Learning and Outreach. This is a way for students to have direct access to industry news, job posting sites, professional insight, and a list of internship locations from previous students. If someone wants to be pushed to complete an internship before entering the workforce, then Gainesville, Fla., is a perfect choice.
Syracuse University
Syracuse is also one of the best sports management programs in the country. However, like the other universities on this list, they separate themselves by providing their students with a unique experience. The Capstone program at Syracuse is something that students start working towards during their freshman year.
The culmination is a semester-long work experience with a sports entity. This is similar to the University of Florida's required internship; however, it is slightly more focused. According to the school website, the sports entity is usually outside of Syracuse. In the past, students have worked with NFL teams, NBA teams, other collegiate athletics programs, the U.S Olympic Committee and more. Syracuse is perfect for students who want the chance to work on some of the biggest stages before they even graduate.
* Disclaimer**
Mayfield Sports Marketing is not affiliated with any of the above universities or any college athletics or professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.
