Mayfield Sports Marketing Announces LeRoy Butler and 3 Sheeps Brewery Partnership for NFL Draft Celebrations In Wisconsin. 3 Sheeps Brewing NFL Draft-themed Promotions Include Wisconsinitis Endorsement, Taproom Tailgate Party and Appearance by LeRoy Butler.
Press release from 3 Sheeps Brewery on our collaboration!
SHEBOYGAN, Wis. (March 17, 2025) - 3 Sheeps Brewing is going all-in on one of Wisconsin’s favorite sports: Football. As Wisconsin prepares to host its first-ever NFL Draft this Spring, 3 Sheeps is launching a series of football-themed promotions to celebrate the 2025 NFL Draft at Lambeau Field in Green Bay. At the heart of the festivities is a new partnership with Packers legend and Pro Football Hall of Famer LeRoy Butler, who is officially endorsing Wisconsinitis Cream Ale—a beer brewed for those who love everything about the Badger State.
To bring the excitement to fans, 3 Sheeps Brewing will host its first-ever official tailgate party on April 19 in the taproom parking lot, featuring a high-energy celebration with craft beer, football, and an appearance by Butler himself. Attendees can tailgate alongside the Packers icon, grab a Wisconsinitis, and get autographs and photos.
NOTE: autographs are available ONLY on Wisconsinitis products and merchandise, one autograph per person.
In Green Bay, 3 Sheeps is teaming up with Badger State Brewing of Green Bay for a special NFL Draft collaboration beer. The exclusive brew, fittingly named Mr. Irrelevant—a nod to the final pick of the NFL Draft—will be available exclusively at Badger State Brewing, located near Lambeau Field at 990 Tony Canadeo Run, Green Bay, as well as 3 Sheeps’ Sheboygan Taproom. Beer release date to be announced.
For the first time, 3 Sheeps Brewing has partnered with a Wisconsin sports icon to endorse Wisconsinitis Cream Ale. LeRoy Butler - Packers legend, Hall of Famer, and creator of the Lambeau Leap - is the first celebrity to join Team Wisconsinitis.
After being drafted by the Packers in 1990, Butler quickly fell in love with Wisconsin, spending 12 legendary seasons in Green Bay and continuing to call the state home even after retirement.
“We created Wisconsinitis because we love this state—its beauty, quirks, and everything that makes it special,” said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing. “Honestly, Wisconsin just gets into your soul. People catch this Wisconsin-loving ‘disease’ that we jokingly call Wisconsinitis. That’s why we’re partnering with people who truly embody that spirit—Butler was at the top of our list!”
Since launching, Wisconsinitis has quickly become one of 3 Sheeps’ top-selling beers, second to the brewery’s Hazy IPA Chaos Pattern. The beer’s smooth, easy-drinking style has made Wisconsinitis a statewide favorite.
“LeRoy’s passion for Wisconsin is unmatched, making him a perfect ambassador. We couldn’t be more excited to have him as part of the Wisconsinitis story,” Pauly added. “And he’s (un)officially declared Wisconsinitis the official family-friendly beer of the NFL Draft. It’s what Wisconsin drinks!”
3 Sheeps Brewing partnered with Mayfield Sports Marketing, a full-service boutique sports management agency based in Oconomowoc. Looking ahead, 3 Sheeps Brewing plans to highlight more Wisconsinitis ambassadors in future promotional campaigns, celebrating the people who make Wisconsin great.
“We are celebrating the Wisconsin way with a true tailgate party. We’re excited to join in with the whole state as we celebrate the NFL Draft being hosted in Green Bay,” said Pauly.
Event Details:
Leroy Butler appearance, photos and autograph signing of Wisconsinitis products and merchandise, one autograph per person
LeRoy Butler, a 6’0”, 197-pound safety out of Florida State, was drafted in the second round (48th overall) in the 1990 NFL Draft by the Green Bay Packers where he spent his entire 12-season career. Butler was one of the most prolific defensive backs in the Packers’ storied history and among the premier safeties of his era. He led the Packers in interceptions five times (1990-91, 1993, 1995, 1997).
A key member of defense that guided the Packers’ resurgence that included seven playoff appearances in a nine-season span, three straight division titles (1995-97) and two Super Bowl appearances. He started at strong safety in three consecutive NFC Championship Games and Super Bowls XXXI and XXXII making seven tackles and one sack in the Packers’ 35-21 victory over New England Patriots in Super Bowl XXXI. In 2001, he retired with 20.5 career sacks, 38 interceptions for 533 yards – he intercepted a pass in all but one season of his 181-game career. His only pick-six came on a 90-yard return versus San Diego Chargers, Sept. 15, 1996.
Butler was selected to four Pro Bowls (1994, 1997, 1998, 1999), earned All-Pro honors four times (1993, 1996, 1997, 1998) and was named to the NFL's All-Decade Team of the 1990s.
From the Pro Football Hall of Fame Website:
https://www.profootballhof.com/players/LeRoy-Butler
Mayfield Sports Marketing is a Wisconsin based sports speaker bureau and booking agency with over 15 years of experience, They specialize in negotiating booking opportunities for numerous current and retired sports athletes around the country for speaking engagements, VIP Meet & Greets, autograph signings, trade shows, product endorsement deals, celebrity golf tournaments, social media activations and many more corporate hospitality events.
Mayfield Sports Marketing Website: www.MayfieldSports.com
3 Sheeps Brewing was founded in April 2011 and is Wisconsin’s third largest craft brewery. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin and the Eastern regions of Minnesota. In 2024, 3 Sheeps opened a satellite taproom in Milwaukee’s Triple Taproom (2018 E North Avenue) in partnership with Hacienda Brewing Co. (Milwaukee) and Door County Brewing (Door County).
Locate 3 Sheeps Brewing Co. beer with the online Beer Finder: https://find.3sheepsbrewing.com/
Website: https://3sheepsbrewing.com/
Call Mayfield Sports to schedule LeRoy Butler for your corporate appearance or product promotion. Our booking agents will work on your behalf to get you the best price for your desired sports speaker.
Mayfield Sports has earned a reputation of being the one to call for booking top athletes to speak at events and trade shows. To learn more about LeRoy Butler appearance cost and booking fee, please call us today. Contact Mayfield Sports today at 262-366-8188 to book LeRoy Butler for a keynote/motivational speech, corporate appearance, store grand opening, product endorsement, moderated Q&A, autograph session or for an exclusive meet and greet.
Join us this Saturday August 19, 2023 for a PUBLIC Autograph Event with Hall of Famer and Packers Legend LeRoy Butler! The autograph signing will take place from 4:3op - 6p at Stadium View Bar & Grill in Green Bay before the Packers pre season game.
Pricing: ALL autographs are $60 each. Inscription up to three words is an additional $15 (Please note inscriptions will not be added to previously signed items)
Photos with Mr. Butler in his HOF Jacket are $50 with your camera/phone. Photo with him and autograph are separate.
Items will be available for purchase on site and pricelist are as follows. Does not include autograph.
The Green Bay Packers are the only franchise in sports that allows fans to have ownership of the team. The Packers are actually owned by their fans and recently went through a stock sale in 2021. Fans who purchase "stock" in the team do not actually earn any profit, but they earn the right to go to shareholder meetings and vote on certain aspects of the team. One of these aspects is who joins the board of directors.
LeRoy Butler Named to the Packers Board of Directors
At the annual shareholders meeting, the Packers presented four names as nominees to be voted onto the board of directors: LeRoy Butler, Laurie Radke, Sachin Shivaram and Christopher Stiles. Butler was inducted into the Pro Football Hall of Fame in 2022, and in 2023, he was subsequently officially named to the Packers Shareholders Board of Directors. He posted on social media following the assignment.
I love coming to thank all fans and shareholders @packers to say how much we love and respect our fans worldwide! Truly America's Team! In my opinion!! #GoPackGo pic.twitter.com/16U2ZfJ5pz
— leroy butler (@leap36) July 24, 2023
Butler was excited, to say the least. He talked to Spectrum News 1 after he was named to the board.
"I never really thought I would ever get into the Hall of Fame. I never really thought about being on the board of directors, but my mom, she said, that's what you got to expect, things like this."
Butler is obviously a prominent name in Green Bay. He was certainly a key contributor in bringing a championship to the organization in the 1996 season. That fact is not lost on Green Bay Packers president Mark Murphy.
"I can't say enough about how much he means to the organization. A player like that, who stayed in the area, is a prominent figure, not only a successful player, a Hall of Fame player, but has gone on to do great things with his life. Yeah, actually we were talking about it coming off the field. Hopefully, people like Dexter McNabb and LeRoy are role models for our current players that football doesn't last forever."
- Mark Murphy to Spectrum News 1
Butler is now in a position to make an even bigger impact in both the community and on the team. Butler is looking at his position as an opportunity to inspire members of the community in Green Bay while also making an impact on the organization that helped make him a Pro Football Hall of Fame inductee.
"I want kids to look like me. Special needs kids, African-Americans in the projects, single family home in poverty, saying, 'one day you can do this.' And I appreciate that. So, I'm kind of like the beacon of light for the kids that want to do great things on and off the field. With this kind of platform, I could really help the people in the Wisconsin area. And then, we want to grow to show other teams how you connect with your fans.”
-LeRoy Butler
** Disclaimer**
Mayfield Sports Marketing does not affiliate with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.
The Florida Sports Hall of Fame announced on June 19 an eight-person class to be inducted on Nov. 8 at the Florida Theatre. Some notable names include Hall of Fame Safety LeRoy Butler, two-time Super Bowl-winning coach Tom Coughlin, and eight-time All-Star Vince Carter.
This is a great accomplishment for LeRoy Butler, who embodied excellence in Florida sports.
LeRoy Butler played high school football at Robert. E Lee High School in Jacksonville, Florida, playing for well-known varsity coach Corky Rogers. As a senior, the media named him a unanimous All-American pick and heavily recruited.
Butler committed to play at Florida State University under legendary head coach Bobby Bowden. During his time with the Seminoles, Butler, the Associated Press awarded him 1st Team All-American, and Walter Camp named him 1st Team All-American in 1989. FSU elected Butler into their Hall of Fame in 2001.
The Green Bay Packers selected Butler in the second round of the 1990 NFL Draft. He spent 11 seasons with the Packers and cemented himself as one of the greatest safeties of all time. He was awarded First Team-All Pro four times, was a four-time Pro Bowler, and helped bring a Lombardi Trophy back to Titletown in the 1996-97 season. Butler was elected to the Pro Football Hall of Fame in 2022.
Off the field, Butler started the LeRoy Butler Foundation in 1999 and has shepherded the Butler vs. Bullying campaign, where he has "strived to bring parents and families together to talk about the impacts of bullying," according to LeroyButlerInc.com.
The other notable names on this list are Tom Coughlin and Vince Carter.
Coughlin coached the Jacksonville Jaguars from 1995 to 2002. He went 68-60 in his seven seasons as Jaguars head coach. He then moved to the New York Giants to win two Super Bowls.
Vince Carter starred at Mainland High School in Daytona Beach, Fla., and led his team to a Class 6A State Championship in 1995 before moving onto the NBA, where he had a successful 24-year career.
Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule LeRoy Butler for your corporate appearance or product promotion. MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with LeRoy Butler.
MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about LeRoy Butler's appearance cost and booking fee, please call us today.
Mayfield Sports Marketing does not affiliate with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.
Mayfield Sports, Packer legends and Super Bowl Champions filled the third floor of Wandos in Madison, Wisconsin Thursday, May 30, 2019, for an autograph session to help raise funds for Tellurian, a local organization providing a secure and safe place for individuals in the recovery process from drugs and alcohol.
The group of ten Packer Legends including Ahman Green, Gilbert Brown, LeRoy Butler, Santana Dotson, Antonio Freeman, Bernado Harris, Earl Dotson, Eugene Robinson, Kevin Barry, and William Henderson participated in the 22nd Annual Tellurian Celebrity Golf Tournament at The Legend of Bergamont before packing the third floor of Wando’s for and evening of autograph signing, eating, and fun.
“Working with all the guys for a such a great cause is always a great time. Hearing Packer stories and watching the fans get an autograph or photo with their favorite player/s is always a great time.”
Fans had the unique opportunity to meet, take photos and get autographs from eight Super Bowl Champions (Freeman, Harris, E Dotson, Robinson, Brown, Butler, S. Dotson, and Henderson), five Pro-Bowlers (Green, Freeman, Robinson, Butler, and Henderson) and five Green Bay Hall of Famers (Brown,Green, Freeman, Butler, Henderson) all in the same room.
Mayfield Sports is a local sports marketing company specializing in pairing businesses, organizations, foundations, and schools with celebrity athletes for motivational speaking, autograph session, athlete appearances, and endorsement deals. Mark and his team work with each client to find the right player to meet their individual needs of raising awareness, funds, attendance, and more.
Mayfield Sports Marketing is proud to be your source for the best athletes speakers, celebrities and entertainers that are Wisconsin based. Whether it is motivating employees, story telling from the playing days, anti-bullying message, attending a holiday party or an autograph session, our clients are a sure hit.
With Packers legends like Gilbert Brown, LeRoy Butler, Ahman Green, Jerry Kramer and more, they are sure to increase your attendance.
Everyone knows the Green Bay Packers and their popularity. By booking a current or former player, you will take your event to the next level.
Don’t want to deal with the hassle and expense of complicated travel arrangements? Looking to replace a last minute cancellation or speaker who got stuck in the snow?
With the cost of top speakers on the rise, there are many benefits to booking a local speaker. Many speakers will have different fees for local events (some speakers will discount their fee.) Generally, the less travel that is required and the easier the event is, the more likely a speaker can be contracted.
For more than 10 years, Mayfield Sports Marketing has been a leading sports marketing agency and speaker bureau that has helped many Wisconsin and Midwest companies, large and small, with booking athlete appearances and sports speakers for corporate events. Specializing in sports figures from the Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers, Wisconsin Badgers, Chicago Bears and Olympians, our booking agents have negotiated deals for current and retired sports figures. Recent bookings for speaking engagements, VIP Meet & Greets, autograph signings, product endorsement deals, celebrity golf tournaments and many more corporate hospitality events. Call 262.366.8188 for more information.
Clients can easily search our network of current and retired celebrity athletes available based on appearance fees, team, location or sport. With access to many of Wisconsin athletes available for corporate appearances, keynote speeches and product endorsements, we work within your budget to make your next event a big hit for your audience.
Our success is attributed to the relationships we maintain with our athlete clients, agents, talent managers and public relations companies. Our mission is to find the perfect sports celebrity for your customers, employees and clients based on your budget and overall corporate goal.
Ask about players such as: Ty Montgomery, Eddie Lacy, Randall Cobb, Giannis Antetokounmpo, Mike Daniels, Davante Adams, Ha Ha Clinton-Dix, Gilbert Brown, William Henderson and more. Visit our celebrity sports marketing page for a more extensive list.
