Mayfield Sports Marketing Announces LeRoy Butler and 3 Sheeps Brewery Partnership for NFL Draft Celebrations In Wisconsin.
3 Sheeps Brewing NFL Draft-themed Promotions Include Wisconsinitis Endorsement, Taproom Tailgate Party and Appearance by LeRoy Butler.
Press release from 3 Sheeps Brewery on our collaboration!
SHEBOYGAN, Wis. (March 17, 2025) - 3 Sheeps Brewing is going all-in on one of Wisconsin’s favorite sports: Football. As Wisconsin prepares to host its first-ever NFL Draft this Spring, 3 Sheeps is launching a series of football-themed promotions to celebrate the 2025 NFL Draft at Lambeau Field in Green Bay. At the heart of the festivities is a new partnership with Packers legend and Pro Football Hall of Famer LeRoy Butler, who is officially endorsing Wisconsinitis Cream Ale—a beer brewed for those who love everything about the Badger State.
To bring the excitement to fans, 3 Sheeps Brewing will host its first-ever official tailgate party on April 19 in the taproom parking lot, featuring a high-energy celebration with craft beer, football, and an appearance by Butler himself. Attendees can tailgate alongside the Packers icon, grab a Wisconsinitis, and get autographs and photos.
**NOTE: autographs are available ONLY on Wisconsinitis products and merchandise, one autograph per person.**
In Green Bay, 3 Sheeps is teaming up with Badger State Brewing of Green Bay for a special NFL Draft collaboration beer. The exclusive brew, fittingly named Mr. Irrelevant—a nod to the final pick of the NFL Draft—will be available exclusively at Badger State Brewing, located near Lambeau Field at 990 Tony Canadeo Run, Green Bay, as well as 3 Sheeps’ Sheboygan Taproom. Beer release date to be announced.
LeRoy Butler Joins Team Wisconsinitis
For the first time, 3 Sheeps Brewing has partnered with a Wisconsin sports icon to endorse Wisconsinitis Cream Ale. LeRoy Butler - Packers legend, Hall of Famer, and creator of the Lambeau Leap - is the first celebrity to join Team Wisconsinitis.
After being drafted by the Packers in 1990, Butler quickly fell in love with Wisconsin, spending 12 legendary seasons in Green Bay and continuing to call the state home even after retirement.
“We created Wisconsinitis because we love this state—its beauty, quirks, and everything that makes it special,” said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing. “Honestly, Wisconsin just gets into your soul. People catch this Wisconsin-loving ‘disease’ that we jokingly call Wisconsinitis. That’s why we’re partnering with people who truly embody that spirit—Butler was at the top of our list!”
Since launching, Wisconsinitis has quickly become one of 3 Sheeps’ top-selling beers, second to the brewery’s Hazy IPA Chaos Pattern. The beer’s smooth, easy-drinking style has made Wisconsinitis a statewide favorite.
“LeRoy’s passion for Wisconsin is unmatched, making him a perfect ambassador. We couldn’t be more excited to have him as part of the Wisconsinitis story,” Pauly added. “And he’s (un)officially declared Wisconsinitis the official family-friendly beer of the NFL Draft. It’s what Wisconsin drinks!”
3 Sheeps Brewing partnered with Mayfield Sports Marketing, a full-service boutique sports management agency based in Oconomowoc. Looking ahead, 3 Sheeps Brewing plans to highlight more Wisconsinitis ambassadors in future promotional campaigns, celebrating the people who make Wisconsin great.
3 SHEEPS TAPROOM TAILGATE PARTY - April 19, Tailgate Kickoff at Noon
“We are celebrating the Wisconsin way with a true tailgate party. We’re excited to join in with the whole state as we celebrate the NFL Draft being hosted in Green Bay,” said Pauly.
3 Sheeps Taproom Tailgate Party with LeRoy Butler
When: Saturday, April 19
Location: 3 Sheeps Taproom at 1837 North Ave., Sheboygan
Event Details:
Open from 11am-11pm, Tailgate Kickoff at Noon
1-2:30pm Leroy Butler appearance, photos and autograph signing of Wisconsinitis products and merchandise, one autograph per person
Interactive Lambeau Leap Photo Opportunity
Live Outdoor DJ Music from Boogietime’s Matt Brulla of Sheboygan
Sheboygan’s Premier Meat Market Miesfeld’s hosts grilling station
BYOF (Bring Your Own Football) and outdoor games are encouraged
LeRoy Butler, a 6’0”, 197-pound safety out of Florida State, was drafted in the second round (48th overall) in the 1990 NFL Draft by the Green Bay Packers where he spent his entire 12-season career. Butler was one of the most prolific defensive backs in the Packers’ storied history and among the premier safeties of his era. He led the Packers in interceptions five times (1990-91, 1993, 1995, 1997). A key member of defense that guided the Packers’ resurgence that included seven playoff appearances in a nine-season span, three straight division titles (1995-97) and two Super Bowl appearances. He started at strong safety in three consecutive NFC Championship Games and Super Bowls XXXI and XXXII making seven tackles and one sack in the Packers’ 35-21 victory over New England Patriots in Super Bowl XXXI. In 2001, he retired with 20.5 career sacks, 38 interceptions for 533 yards – he intercepted a pass in all but one season of his 181-game career. His only pick-six came on a 90-yard return versus San Diego Chargers, Sept. 15, 1996. Butler was selected to four Pro Bowls (1994, 1997, 1998, 1999), earned All-Pro honors four times (1993, 1996, 1997, 1998) and was named to the NFL's All-Decade Team of the 1990s.
From the Pro Football Hall of Fame Website:
https://www.profootballhof.com/players/LeRoy-Butler
ABOUT MAYFIELD SPORTS MARKETING
Mayfield Sports Marketing is a Wisconsin based sports speaker bureau and booking agency with over 15 years of experience, They specialize in negotiating booking opportunities for numerous current and retired sports athletes around the country for speaking engagements, VIP Meet & Greets, autograph signings, trade shows, product endorsement deals, celebrity golf tournaments, social media activations and many more corporate hospitality events.
Mayfield Sports Marketing Website: www.MayfieldSports.com
ABOUT 3 SHEEPS BREWING:
3 Sheeps Brewing was founded in April 2011 and is Wisconsin’s third largest craft brewery. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin and the Eastern regions of Minnesota. In 2024, 3 Sheeps opened a satellite taproom in Milwaukee’s Triple Taproom (2018 E North Avenue) in partnership with Hacienda Brewing Co. (Milwaukee) and Door County Brewing (Door County).
Locate 3 Sheeps Brewing Co. beer with the online Beer Finder: https://find.3sheepsbrewing.com/
Website: https://3sheepsbrewing.com/
LeRoy Butler Booking Agent and Contact Info
Call Mayfield Sports to schedule LeRoy Butler for your corporate appearance or product promotion. Our booking agents will work on your behalf to get you the best price for your desired sports speaker.
Mayfield Sports has earned a reputation of being the one to call for booking top athletes to speak at events and trade shows. To learn more about LeRoy Butler appearance cost and booking fee, please call us today. Contact Mayfield Sports today at 262-366-8188 to book LeRoy Butler for a keynote/motivational speech, corporate appearance, store grand opening, product endorsement, moderated Q&A, autograph session or for an exclusive meet and greet.
