Mark Mayfield of Mayfield Sports is one of the most well-known Sports Marketing Agencies in Wisconsin and the Mid-West U.S. His portfolio includes numerous current and former Green Bay Packers players. The relationship he has built with these players is second to none. One of those players is NFL Hall Of Famer Jerry Kramer, best known for the part he played in Vince Lombardi's 1960s dynasty with the Packers. Now Jerry Kramer can add a Super Bowl commercial to his long list of accomplishments.
Jerry Kramer Teams Up With Gordon Ramsey For Super Bowl LVII Commercial
During that infamous 1960s Green Bay Packers dynasty, Jerry Kramer collected some incredible memories. Kramer took locker room recordings (a 2-CD set with a picture book) during his Super Bowl run with the Packers. Fox entertainment licensed Coach Lombardi’s sound bite from Jerry for the upcoming Gordon Ramsay Super Bowl Commercial.
"Well, first of all, I have a super agent, Kramer said in a Feb. 9 interview about the commercial. "Fox entertainment contacted Mayfield Sports Marketing. They were aware of the sound bites that I had and were inquiring about the possibility of using them for an upcoming Super Bowl commercial for Gordon Ramsay's new season. I thought it would be a perfect opportunity for the world to hear the type of impact that Mr. Lombardi made."
According to Kramer, he took the recording in 1967. He doesn't recall the exact day, but he remembers it was during that season.
"My relationship started off rocky with Coach Lombardi. I remember one of my first practices I jumped off-sides before the ball was snapped. Coach Lombardi stormed onto the field, got about six inches from my face, and yelled, 'High-Schoolers have a five-minute attention span, middle-schoolers have a three-minute attention span, elementary kids have a 30-second attention span, so where does that leave you?!'
After practice, I was feeling pretty down on myself and wondering what I will do next in my life because there is no way I will be playing for this guy again. Coach Lombardi came up to me, ruffled my hair in the locker room, and said: 'brush it off, Kramer. One day you'll be the best guard in the game.' From that point on, he gave me the mission and vision to be the best I can be every single day. By the end of the 1960s, I wanted to capture what it was like to be in the presence of Coach Lombardi's greatness."
Coach Lombardi's Impact
Many know the impact Lombardi made on the game. Heck, the NFL named the Super Bowl trophy after him. Yet, he also made an impact on players like Kramer off the field.
"Coach Lombardi had a rough side to him most of the time. He wanted to get the best out of players and was hard on them because of it.
However, I remember a time I was in the hospital having a steel pin screwed into my ankle, it hurt like hell, and Coach Lombardi came to visit me in the hospital. He showed his soft side to his players that gave it all for him each and every day. He impacted my life, both on and off the field, in life-changing ways. Coach Lombardi loved his players just as much as he loved the game.
Gordon Ramsey's "Next Level Chef" Super Bowl Commercial
Gordon Ramsay’s “Next Level Chef” will kick off its second season in the coveted postgame time slot. "Next Level Chef" season 2 premieres on Sunday, Feb. 12, immediately following Super Bowl LVII.
That would put the estimated start time at 10:30 pm ET/7:30 pm PT. Fox will air a commercial for this show during the Super Bowl, and Jerry Kramer's sound bite will be featured. It's an incredible honor for Kramer, Vince Lombardi, and the Green Bay Packers. You can watch a preview of the commercial here.
Booking Agent Contact Information
Call Mayfield Sports Marketing (MSM) at 262-366-8188 to book professional athletes and coaches for your corporate appearance or product promotion. As a result, MSM will work on your behalf to get you the best price for your desired event, autograph session, social media campaign, or, in this case, Super Bowl commercial.
MSM has certainly earned a reputation for being the one to call for booking top athletes for events and shows. To learn more about professional athletes' and coaches' appearance costs and booking fees, please call us today.
Mayfield Sports Marketing is not affiliated with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) therefore acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.