How did a Psychology degree from Indiana University turn into a successful sports marketing agency? Mark Mayfield is the President of Mayfield Sports, but that was not always the plan.
Mark was the Director of Sales and Marketing at a resort in Wisconsin when he found out Gilbert Brown was coming in to stay at the resort. Being a sports fan, Mark took the opportunity to eat breakfast with Gilbert.
"We had breakfast several days in a row while he was staying at the resort each morning," Mayfield said. "At the end of his stay, I told him I'm really good at sales and marketing, and he replied and said he needed a website."
Brown was retired and needed a site to help with event bookings and signings. Mark built the site and was returning calls during his breaks and lunch hour at his day job at the resort. He then used his vacation days to do events with Brown in Green Bay. They also started going to Packers home games to attend autograph events.
For six years, Mayfield worked at the resort while also managing Browns' bookings and marketing. During that time, he was also introduced to several of Browns' teammates like: HOF LeRoy Butler, Santana Dotson, Dorsey Levens and William Henderson to name a few. Since then, Mayfield Sports has experienced tremendous growth with current roster NFL players, NFL Hall of Fame players, NBA, MLB and NHL bookings. Needless to say it has given Mark Mayfield once-in-a-lifetime opportunities.
What do you attribute your success thus far? Mayfield replied, "Building relationships not only with the athlete but also other agencies, agents and business partners is very important. All the details and work in advance builds seem less events and success. It is also very important to have a great team around you. I am fortunate to have several people around me that possess a different expertise than I do but all attribute to the success of the team."
"I've had the luxury of doing some pretty cool stuff, Mayfield said. " The first time that I went to Lambeau Field, Gilbert invited me to go, and he introduced me to seven or eight guys from the Super Bowl 31 team. That was eye-opening and humbling."
During the last several years I asked about Mayfield's journey. "I've had the luxury of meeting players and athletes that you would never dream of meeting during my travels. I've met Kareem, Dr. J, Reggie Jackson, Giannis, Joe Namath, Jim Brown, Ray Lewis, Charles Woodson, and Carl Lewis to a name just a few. Travels include: Super Bowls, Pro Football of Fame, Indy 500, NFL games home/away, college championships, PGA events, Ryder Cups and numerous autograph conventions across the country. I am very very lucky as a sports fan." Mayfield said.
What's Next for Mark Mayfield & Mayfield Sports
Mayfield said In the last six months, he's had the opportunity to change the dynamic of the agency. At the core, Mayfield Sports is a sports marketing booking agency. He said he wants to take the portfolio of clients he has and push out of his comfort zone. He wants to be able to use the network he has built to take calls and find athletes for events for those who are looking. MSM specializes in athlete appearances, endorsements, social media activation and autograph events. Mayfield has also added consulting to his toolbox and looks forward to building that part of the business as well.
Mayfield Sports started as Packers legends agency in Wisconsin. "I am very thankful for Gilbert Brown as a good friend and my first client!" Mark Mayfield has built a network that will play a great role in even more growth of the agency in the near future across the country.
From eating breakfast with Gilbert Brown to running a successful sports marketing agency, Mark Mayfield has come a long way. He takes nothing for granted and earns it every day as he looks to take his business to even greater heights.
Booking Agent Contact Information
Call Mayfield Sports Marketing (MSM) at 262-366-8188 to book professional athletes and coaches for your corporate appearance or product promotion. As a result, MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign.
MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about professional athletes' and coaches' appearance costs and booking fees, please call us today.
Mayfield Sports Marketing is not affiliated with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) therefore acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.