On April 21, 2022, the University of Wisconsin Badgers announced the launch of a NIL marketplace for student-athletes called YouDub.
YouDub is Wisconsin's official NIL marketplace and stands as one of the first school-specific offerings in the nation. Powered by Opendorse, YouDub gives Badgers fans, supporters, and interested businesses a single, streamlined platform to access hundreds of student-athlete profiles.
This marketplace allows businesses and fans access to hundreds of athletes across different sports.
Current student-athletes can be found and contacted using YouDub Marketplace, along with former Wisconsin student-athletes, who are among the 75,000 athletes worldwide using the platform.
UW Director of Athletics Chris McIntosh on the NIL Marketplace
"This is an exciting step in our evolving efforts to provide the highest level of support to our student-athletes when it comes to their NIL opportunities," UW Director of Athletics Chris McIntosh told UWBadgers.com. "We are fortunate to have a large and passionate fan base that not only supports the efforts of our program and our teams collectively. But specifically takes pride in supporting our student-athletes individually as Badgers. This new marketplace makes it easy for our fans and our business community to channel that support directly to the student-athletes. Most importantly, it gives out student-athletes another powerful tool as they continue to elevate themselves in the NIL space.
YouDub Marketplace makes it easier to connect with student-athletes. Fans get to learn about the athlete, from background information to common interests outside of their sport. Businesses give athletes the opportunity to broker deals and receive compensation for their work.
"Wisconsin has built an award-winning NIL program that stands among the nation's best," Opendorse CEO Blake Lawrence said. "Today's launch of the YouDub Marketplace will take that student-athlete support to the next level. Starting now, Wisconsin fans can find and support every Badger using the top NIL technology in college sports." – Via UWBadgers.com
Mayfield Sports Marketing Has Success in Negotiating Endorsement Deals
Mayfield Sports Marketing has a long history of brokering athlete endorsement deals for multiple professional athletes with some major companies. Subsequently, our list of success stories includes the following:
- Lions RB Jamaal Williams with Rocket Mortgage
- Three-time National Champion and NFL Rookie of the Year Packers with Eddie Lacy Aflac
- Packers running back Aaron Jones with LIDS
- Super Bowl Champion with the Packers, Dorsey Levens, with Coca Cola
- Super Bowl Champion with the Packers, Gilbert Brown, with Dicks Sporting Goods, Honor Flight, and IHeart Media
- Packers Hall of Famer and Pro Football Hall of Famer Jerry Kramer with Cologuard, Johnson Controls and Honor Flight
- Packers wide receiver Allen Lazard with Bobblegalore
- Packers running back Ahman Green and Super Bowl Champion with the Packers Santana Dotson with Cabela's
- Denver Broncos running back Melvin Gordon with Radtke Sports
Mayfield Sports Marketing is not affiliated with the University of Wisconsin or any other college athletics or professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.