MSM in the News

12/05/2025
How to Get an Athlete to Endorse Your Book or Brand: A Strategic Guide for Successful Partnerships

Athlete endorsements can transform your book or brand's visibility and reach, but securing the right partnership requires strategic planning and execution. The key to getting an athlete to endorse your product lies in creating authentic value alignment between your brand and the athlete's personal brand while offering compelling benefits that resonate with their audience. Many […]

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12/04/2025
Who Was the First Athlete to Endorse Gatorade: The Story Behind Michael Jordan's Iconic Partnership

Sports drinks are everywhere today, but Gatorade stands as the clear leader in the market. The brand built its success through smart partnerships with top athletes who could show the world how effective the drink really was. Michael Jordan became the first athlete to officially endorse Gatorade when he signed a 10-year deal worth over […]

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12/04/2025
Which Athlete Makes the Most Money from Endorsements: Top Earners in Sports Marketing

Professional athletes today earn incredible amounts of money, but their biggest paychecks often come from endorsement deals rather than playing their sport. Cristiano Ronaldo currently makes the most money from endorsements, earning around $260 million per year from brand partnerships alone. This puts him ahead of other top earners like LeBron James and Roger Federer […]

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12/03/2025
How to Email an Athlete's Booking Agent: Professional Templates and Expert Communication Strategies

Reaching out to an athlete's booking agent can feel overwhelming, but it doesn't have to be. Whether you're planning a corporate event, charity fundraiser, or speaking engagement, knowing how to communicate professionally with booking agents is crucial for securing top talent. The key to success lies in crafting a clear, professional email that demonstrates your […]

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12/03/2025
Who Is the Cheapest Athlete to Book for an Appearance: A Complete Guide to Budget-Friendly Sports Celebrity Bookings

Booking an athlete for your event doesn't have to break your budget. Many people assume that hiring professional athletes costs tens of thousands of dollars, but there are actually affordable options available. Retired professional boxers and wrestlers are typically the cheapest athletes to book, with fees ranging from $2,000 to $7,500 for appearances. Retired NFL […]

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12/02/2025
How Much Does It Cost to Book an Athlete for a Birthday Party: Complete Pricing Guide for Sports Celebrity Appearances

Booking an athlete for a birthday party can transform an ordinary celebration into an unforgettable experience. Whether you're planning a milestone birthday or want to surprise a sports-loving family member, having a professional athlete attend creates memories that last a lifetime. The cost to book an athlete for a birthday party typically ranges from $5,000 […]

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12/02/2025
How to Book Athletes for Weddings and Private Events: A Complete Guide to Hiring Sports Stars

Having a famous athlete at your wedding or private event can turn a special occasion into an unforgettable experience. Many people don't know that professional athletes and sports celebrities are available for hire for personal celebrations, from wedding receptions to birthday parties and anniversary celebrations. You can book current and retired professional athletes through specialized […]

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12/01/2025
Do Athlete Appearance Fees Include Travel and Accommodation: A Complete Breakdown of Event Booking Costs

When we book an athlete for an event, one of the biggest questions is whether their appearance fee covers travel and accommodation costs. Most athlete appearance fees do not automatically include travel and accommodation expenses, and these costs are typically negotiated separately or added on top of the base appearance fee. Understanding this distinction can […]

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12/01/2025
How Much Do Athletes Get Paid for TV Appearances: Breaking Down Sports Media Compensation Rates

When we see our favorite athletes appearing on television shows, commercials, or special broadcasts, many of us wonder about the financial side of these appearances. The entertainment and sports industries intersect in fascinating ways, creating lucrative opportunities for athletes beyond their primary sport earnings. Athletes can earn anywhere from $5,000 to $500,000 or more for […]

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11/28/2025
Packers Evan Williams Food Drive 2025

𝗪𝗮𝗻𝘁 𝗘𝘃𝗮𝗻 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀' 𝗮𝘂𝘁𝗼𝗴𝗿𝗮𝗽𝗵? 𝗧𝗵𝗲𝗻 𝗯𝗿𝗶𝗻𝗴 𝗶𝗻 𝗻𝗼𝗻-𝗽𝗲𝗿𝗶𝘀𝗵𝗮𝗯𝗹𝗲 𝗳𝗼𝗼𝗱 𝗶𝘁𝗲𝗺𝘀 𝘁𝗼 𝗖𝗹𝘂𝗯𝗵𝗼𝘂𝘀𝗲 𝗟𝗶𝘃𝗲'𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗳𝗼𝗼𝗱 𝗱𝗿𝗶𝘃𝗲! Green Bay Packers safety Evan Williams is our upcoming guest on Clubhouse Live, and he needs our help. As part of the show - it will take place Monday, Dec. 1 - Evan will host a holiday food drive, […]

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