The mood in Green Bay shifted bizarrely after the Packers’ 34-26 loss to the Broncos. What had been a steady push toward January football suddenly felt fragile once Micah Parsons went down with a torn ACL. Green Bay entered the week at 9-4-1 and riding momentum. They left Denver with more than a loss. They […]
The Green Bay Packers have beautifully built one of the NFL’s deepest wide receiver rooms. However, that depth is now forcing difficult decisions. As this season moves toward its final stretch, WR Romeo Doubs finds himself in the middle of weird speculation about Green Bay’s long-term plans. Latest updates allude that the Packers might be […]
The Green Bay Packers are in a weird spot after safety Evan Williams exited the Week 15 matchup with a knee injury and did not return. Even though the first reports sound okay, his status ahead might change how the team's defense plays, especially now, when, well, every snap counts. Williams got hurt during the […]
Athlete marketing campaigns create strong emotional connections between brands and audiences, but long term success depends on more than visibility alone. Measuring performance allows brands to understand whether an athlete partnership truly delivered value, supported business goals, and justified the investment. At Mayfield Sports Marketing, we help brands measure, refine, and scale athlete campaigns. With […]
Booking a professional athlete for an appearance is exciting and impactful. Whether it is for a corporate event, charity function, or promotional activation, a well-negotiated contract ensures clarity, protects both parties, and sets expectations for a successful engagement. At Mayfield Sports Marketing, we have over 15 years of experience helping organizations and brands secure professional […]
Community engagement events are powerful ways to bring people together, support meaningful causes, and build lasting connections between organizations and the audiences they serve. When you include professional athletes in these events, the impact multiplies, creating memorable experiences and fostering deeper enthusiasm among participants. At Mayfield Sports Marketing, we specialize in matching organizations with professional […]
Booking a professional athlete for an event can create unforgettable moments, increase attendance, and elevate brand credibility. However, the true cost of athlete appearances often extends beyond the quoted appearance fee. Many event planners underestimate additional expenses that can impact the final budget. At Mayfield Sports Marketing, we help brands and event organizers understand the […]
When planning athlete marketing campaigns, it’s critical to understand the difference between brand sponsorships and appearance fees. These are two distinct ways athletes partner with brands, and each serves a different purpose in event planning, endorsements, and promotional activations. At Mayfield Sports Marketing, we help brands, event organizers, and corporate clients navigate these complexities and […]
In today’s connected world, digital and social media activations are essential to maximize the impact of athlete appearances. Whether it is a virtual meet and greet, live Q&A session, product launch, or influencer campaign, strategic social media efforts help amplify engagement, expand audience reach, and deliver measurable results. At Mayfield Sports Marketing, we help brands […]
Athletes offer brands and events powerful credibility, emotional connection, and audience engagement. Whether you choose a retired legend or a current star, understanding the unique benefits of each can help you design a campaign or event that maximizes impact. At Mayfield Sports Marketing, we are a full service booking agency with over 15 years of […]
