When we book an athlete for an event, one of the biggest questions is whether their appearance fee covers travel and accommodation costs. Most athlete appearance fees do not automatically include travel and accommodation expenses, and these costs are typically negotiated separately or added on top of the base appearance fee. Understanding this distinction can save event organizers thousands of dollars and prevent budget surprises.

We've found that the structure of athlete appearance deals varies widely depending on the athlete's status, the type of event, and the booking arrangement. Current professional athletes often command higher fees and more extensive travel requirements compared to retired players. The negotiation process involves multiple factors beyond just the appearance fee itself.

Throughout our experience with athlete bookings, we've learned that successful event planning requires understanding what's typically included in fees, how to negotiate additional costs, and the role that agencies play in these arrangements. We'll also explore the tax implications for both athletes and event organizers, plus share best practices that can help ensure smooth and cost-effective athlete appearances.

What Athlete Appearance Fees Typically Cover

Athlete appearance fees often include the base payment for the event, but travel and accommodation costs may be separate expenses. Professional athletes usually negotiate these details as part of their appearance contract.

Breakdown of Standard Inclusions

Athlete appearance fees typically start with a base payment that covers the athlete's time and presence at your event. This fee ranges from $2,500 for local or retired athletes to over $100,000 for major sports stars.

The base fee includes standard activities like meet and greets, photo opportunities, and brief presentations. Most professional athletes will sign autographs and interact with fans as part of this basic package.

Additional services often cost extra:

  • Extended speaking engagements
  • Multiple event appearances
  • Social media posts about the event
  • Custom merchandise signings

Some athletes include basic promotional activities in their standard fee. Others charge separately for each type of interaction or appearance requirement. The fee structure depends heavily on the athlete's current career status. Active professional athletes command higher base fees than retired players due to their busy schedules and current market value.

Travel Expenses as Part of the Fee

Travel expenses are usually separate from the base appearance fee. Most professional athletes require event organizers to cover all transportation costs on top of their appearance payment.

Common travel requirements include:

  • First-class or business-class flights
  • Ground transportation to and from airports
  • Local transportation during the event
  • Security arrangements if needed

Athletes often travel with small teams including agents, security, or family members. Event organizers typically pay for these additional travelers as well. Private jet travel is sometimes required for high-profile athletes with tight schedules. This can add $10,000 to $50,000 to the total cost depending on distance and aircraft type.

Some athletes include local travel in their base fee if the event is within driving distance. Long-distance travel almost always requires separate payment arrangements.

Accommodation Requirements

Accommodation costs are typically handled separately from athlete appearance fees. Professional athletes usually require luxury hotel accommodations paid directly by the event organizer. Most athletes request suite-level rooms at high-end hotels. They often need multiple rooms for their travel team including agents, security, and family members.

Standard accommodation requirements:

  • Four or five-star hotel ratings
  • Suite accommodations when available
  • Room service and amenities access
  • Extended checkout times if needed

Some athletes have specific hotel brand preferences based on loyalty programs or past experiences. Event organizers should confirm these preferences during initial booking discussions.

The duration of accommodation needs depends on travel distance and event timing. Athletes may arrive one day early and stay one day after the event, requiring up to three nights of hotel coverage. Whereas, meal expenses during the stay are sometimes included in accommodation arrangements. Other times, athletes receive daily meal allowances or expense account access for dining.

Travel and Accommodation: What's Usually Included and Excluded

Most athlete appearance agreements cover premium travel arrangements including first-class flights and luxury ground transportation. The specific inclusions depend on the athlete's status and the event's budget requirements.

First-Class Flights and Preferred Transportation

Athletes typically receive first-class flights as part of their appearance package. This standard reflects their high-profile status and ensures comfort during travel.

Major sports figures often specify airline preferences in their contracts. These requirements may include:

  • Specific airline carriers they prefer to use
  • Direct flights when possible to reduce travel time
  • Flexible booking options for schedule changes
  • Premium seat selections or upgrades

Some athletes request private jet transportation for shorter distances. This option costs significantly more but provides complete privacy and schedule control.

Flight change fees are usually covered when athletes need to adjust their itinerary. The booking party typically handles all rebooking costs and penalties.

Travel insurance coverage protects both parties if flights get canceled or delayed. This protection becomes especially important for high-value appearance contracts.

Ground Transportation Provisions

Ground transportation arrangements start from the moment athletes land at their destination. Professional drivers and luxury vehicles are standard expectations.

Common ground transportation includes:

  • Airport pickup and drop-off services
  • Private car service between hotel and venue
  • Security escort vehicles when needed
  • Multiple vehicles for entourage members

Athletes often travel with assistants, trainers, or family members. The transportation budget must account for these additional passengers and their luggage requirements.

Professional drivers with clean records and experience handling celebrities are essential. Background checks and confidentiality agreements protect the athlete's privacy during transit.

Some events provide detailed itineraries showing exact pickup times and locations. This coordination prevents delays and ensures smooth logistics throughout the appearance.

Luxury Accommodation Standards

Luxury hotel suites represent the minimum accommodation standard for most professional athletes. These bookings typically include premium amenities and enhanced security features.

Standard accommodation features include:

  • Suite-level rooms with separate living areas
  • Room service availability and premium dining options
  • Fitness center and spa access
  • Concierge services for personal requests

Athletes may specify particular hotel chains or properties they prefer. These preferences often relate to loyalty programs or past positive experiences. Security considerations influence hotel selection significantly. Properties must offer discrete entrances, private elevators, and experienced security staff.

Multiple rooms are common when athletes travel with their team or family. The appearance fee structure typically covers 2-3 additional rooms beyond the athlete's primary suite. Extended stays for multi-day events may include upgraded amenities like kitchen facilities or meeting spaces for business purposes.

Negotiating Fees and Extra Costs in Athlete Appearances

When we book athlete appearances, the base fee is just the starting point. Contract negotiations involve multiple cost factors including travel, accommodation, and special requests that can significantly impact our final budget.

Contract Negotiations and Custom Requests

We need to approach contract negotiations with a clear understanding of all potential costs. Athlete appearance fees typically range from $2,500 to over $100,000, but this base rate rarely includes everything we need.

Key negotiation points include:

  • Base appearance fee structure
  • Travel and accommodation responsibilities
  • Duration of appearance time
  • Specific activities required

Our booking agent should clarify whether the quoted fee covers standard requests or if custom requirements cost extra. Many athletes charge additional fees for activities beyond basic meet-and-greet sessions.

Celebrity appearance fees often exclude travel costs entirely. We must negotiate these expenses upfront to avoid budget surprises. When discussing activation requirements, we should specify exactly what the athlete needs to do. Speaking engagements, photo sessions, and social media posts may trigger additional charges.

Rider Requirements and Special Demands

Athletes often have specific rider requirements that create hidden costs in our contracts. These demands can range from simple preferences to expensive necessities that we must provide.

Common rider requirements include:

  • First-class travel arrangements
  • Luxury hotel accommodations
  • Specific meal preferences or dietary restrictions
  • Security personnel
  • Transportation between venues

We should review all rider requirements during initial contract negotiations. Some athletes require private jets for long-distance travel, which can double our total costs. Food and beverage requests might seem minor but can add hundreds of dollars to our budget. Premium catering or specific brand requirements often carry premium prices.

Security needs vary significantly between current and retired athletes. Active professional players typically require more extensive protection, increasing our overall expenses.

Handling Hidden and Unexpected Expenses

Even with careful contract negotiations, unexpected costs often emerge during athlete appearances. We must prepare for these potential expenses to protect our budget.

Common hidden expenses include:

  • Last-minute travel changes
  • Extended appearance time
  • Additional security requirements
  • Equipment rental fees
  • Cancellation or rescheduling costs

Weather delays or schedule conflicts can force expensive travel modifications. Airlines often charge premium rates for same-day ticket changes. We should negotiate cancellation policies upfront to limit our financial exposure. Many athletes require full payment even if events get postponed or cancelled.

Technical requirements like sound systems or staging equipment may not be included in standard appearance fees. These costs can add thousands of dollars to smaller events. Insurance coverage for high-profile appearances protects us from liability issues but adds another line item to our budget calculations.

The Role of Agencies and Representation in Arrangements

Most athlete appearances go through professional agencies that handle booking logistics and negotiate terms including travel costs. These agencies earn commissions based on the total fee package and work to secure the best deals for their clients.

Booking Through Talent Agencies

Talent agencies specialize in connecting athletes with event organizers for appearances. They maintain databases of available athletes and their speaking fees.

Key agency services include:

  • Initial client screening
  • Fee negotiation
  • Contract drafting
  • Travel coordination
  • Schedule management

We typically see agencies charge 10-20% commission on the total appearance package. This percentage covers their time spent negotiating terms and handling logistics.

Most agencies have established relationships with hotels and airlines. They can often secure better rates than individual bookings. This helps keep overall costs lower for event organizers. The agency handles all communication between the athlete and client. They manage contract details, payment schedules, and specific requirements like dietary needs or equipment.

Booking Agents vs. Direct Booking

Booking through agents offers several advantages over direct contact with athletes. Agents respond faster to inquiries and have clear pricing structures already established.

Direct booking means contacting the athlete or their management team personally. This approach sometimes results in lower fees since there are no agency commissions involved.

Agency BookingDirect Booking
Faster response timesPotentially lower costs
Clear fee structuresMore personal relationship
Professional contractsFlexible terms
Established logisticsDirect communication

However, direct booking often takes more time. Athletes may not check emails regularly during training seasons. Their representatives might lack experience in contract negotiations. We find that major events usually prefer agency booking. The professional structure reduces risks and ensures proper documentation.

Sports Marketing and Athlete Appearances

Sports marketing firms focus specifically on athlete representation for commercial opportunities. They understand the unique needs of sports personalities better than general talent agencies. These firms handle both endorsement deals and appearance bookings. They package multiple services together, which can include PR support and media training.

Sports marketing services often include:

  • Appearance booking
  • Endorsement negotiations
  • Social media management
  • PR and media relations
  • Brand partnership development

We see sports marketing firms charge higher commissions than general agencies. Their rates typically range from 15-25% because they provide more comprehensive services. They also have deeper knowledge of sports industry standards. This includes understanding travel requirements for different sports and seasonal availability issues.

Sports marketing firms maintain relationships with major brands and corporate sponsors. This gives their athletes access to higher-paying appearance opportunities at corporate events and brand activations.

Tax Implications and Deductions for Athlete Appearances

Athletes face complex tax obligations when earning appearance fees, especially regarding withholding requirements for international performers and available deductions for travel expenses. We must understand proper documentation requirements and compliance procedures to maximize tax benefits while meeting all legal obligations.

Withholding Taxes for International Athletes

International athletes appearing in the United States face mandatory tax withholding on their appearance fees. The standard withholding rate is 30% of gross income unless reduced by tax treaty provisions. Athletes from countries with tax treaties may qualify for reduced withholding rates. Common treaty rates range from 0% to 15% depending on the home country.

Therefore, We must obtain either a Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN) before receiving payments. The ITIN application process typically takes 7-11 weeks to complete.

Required forms include:

  • Form W-8BEN for treaty benefits
  • Form 1040NR for tax return filing
  • Form 8843 for substantial presence test

Athletes should file Form 1040NR by April 15th to claim refunds of excess withholding. Treaty benefits can only be claimed through proper documentation submitted before payment.

Eligible Tax Deductions for Travel and Accommodation

We can deduct unreimbursed travel expenses directly related to appearance obligations as business expenses. These deductions reduce taxable income when properly documented and substantiated.

Qualifying travel deductions include:

  • Airfare and ground transportation
  • Hotel accommodations during appearances
  • Meals while traveling (50% deductible)
  • Baggage fees and transportation costs

Luxury accommodations exceeding reasonable business standards may face IRS scrutiny. We should maintain receipts showing the business purpose and duration of each expense.

Personal expenses during business travel remain non-deductible. Mixed-purpose trips require allocation between business and personal portions.

Equipment transportation costs for appearances qualify as deductible expenses. Agent fees and public relations expenses related to securing appearances also qualify for deduction.

Necessary Tax Documentation and Compliance

We must maintain detailed records of all appearance-related income and expenses for tax compliance. The IRS requires contemporaneous documentation to support claimed deductions.

Essential documentation includes:

  • Contracts showing appearance fees
  • Receipts for all claimed expenses
  • Travel itineraries and business calendars
  • Bank statements and payment records

We should obtain our TIN (Taxpayer Identification Number) before earning any appearance income. This includes SSN for U.S. citizens or ITIN for non-resident aliens.

Quarterly estimated tax payments may be required when appearance fees exceed withholding amounts. We must file Form 1040ES by the 15th of January, April, June, and September.

Record retention requirements mandate keeping all tax documentation for at least three years after filing. International athletes should retain records for six years due to potential treaty claim reviews.

Best Practices for Event Organizers

Successful athlete appearances require careful planning across multiple areas. Smart budget management, strategic community engagement, and thorough security planning create events that deliver value while staying within financial limits.

Optimizing Travel and Accommodation Budgets

We recommend negotiating package deals that bundle appearance fees with travel costs upfront. This approach eliminates surprise expenses and provides clear budget expectations from the start.

Travel Cost Management:

  • Book flights 6-8 weeks in advance for better rates
  • Use corporate hotel partnerships for discounted room blocks
  • Consider per diem allowances instead of covering individual meal receipts
  • Bundle ground transportation with accommodation packages

Athletes often have specific travel preferences or requirements. We should ask about these needs during initial negotiations rather than discovering them later.

Accommodation Strategies:

  • Reserve hotel rooms with flexible cancellation policies
  • Choose hotels within 15 minutes of event venues
  • Confirm room amenities match athlete expectations
  • Arrange separate billing for athlete expenses versus event costs

Stay-to-play arrangements can reduce accommodation costs when working with tournament organizers. These mandates require athletes to use sanctioned hotels that offer commission rates to event planners.

Community Events and Public Relations

Community events offer unique opportunities for athlete activation while building local goodwill. We should plan these appearances to maximize both community impact and pr value.

Community Engagement Elements:

  • Youth sports clinics or training sessions
  • Local school visits with educational components
  • Charity fundraising activities
  • Meet-and-greet sessions at community centers

Timing matters for community events. We schedule these activities during daylight hours when families can attend easily.

PR Activation Strategies:

  • Coordinate media interviews during community visits
  • Create photo opportunities with local youth groups
  • Partner with regional businesses for cross-promotion
  • Document activities for social media content

Local media outlets often provide free coverage for community-focused athlete appearances. We reach out to sports reporters and community calendars at least two weeks before events.

Ensuring Security and Smooth Logistics

Security personnel planning protects both athletes and attendees while maintaining positive event experiences. We assess security needs based on athlete profile and expected crowd size.

Security Planning Essentials:

  • Hire licensed security personnel familiar with sports events
  • Create separate arrival and departure routes for athletes
  • Establish controlled access zones around athlete areas
  • Plan emergency evacuation procedures

Logistics Coordination:

  • Assign dedicated staff members to athlete liaison roles
  • Test all audio/visual equipment 24 hours before events
  • Prepare backup transportation options
  • Create detailed timeline schedules for all participants

We coordinate directly with venue security teams to understand existing protocols. This prevents conflicts between our security personnel and venue staff during events.

Communication systems between security personnel, event staff, and venue management ensure quick response to any issues. We use radio systems or mobile apps for instant coordination.

When we see our favorite athletes appearing on television shows, commercials, or special broadcasts, many of us wonder about the financial side of these appearances. The entertainment and sports industries intersect in fascinating ways, creating lucrative opportunities for athletes beyond their primary sport earnings.

Athletes can earn anywhere from $5,000 to $500,000 or more for television appearances, with Olympic medalists and highly recognized athletes typically commanding the highest fees. The actual amount depends on several factors including the athlete's fame level, the type of appearance, and the network or brand involved. Professional athletes often have different earning structures compared to college athletes, who now navigate new rules around name, image, and likeness deals.

Understanding how athletes monetize their television presence reveals the complex business relationships between sports, media, and marketing. We'll explore the various factors that influence these earnings, from endorsement deals tied to TV appearances to how social media presence affects an athlete's market value in the television landscape.

How Much Do Athletes Get Paid for TV Appearances?

A male athlete smiling during a TV interview in a modern television studio with cameras and studio lights in the background.

Athletes earn anywhere from $5,000 to over $500,000 for television appearances, with payments varying based on their fame level and the type of show. Professional athletes typically receive higher fees than amateur competitors, and payment structures can include flat rates or ongoing residuals.

Typical Compensation Range

  1. Entry-level athletes typically earn $5,000 to $25,000 for basic TV appearances on sports shows or interviews. These rates apply to athletes who compete in less popular sports or have limited name recognition.
  2. Mid-tier professional athletes can command $25,000 to $100,000 per appearance. This includes players from major leagues who have some fan recognition but aren't household names.
  3. Elite athletes earn the highest rates, often receiving $100,000 to $500,000 or more for TV appearances. Olympic medalists and superstar athletes fall into this category.

The type of appearance also affects compensation:

Type of AppearanceTypical Compensation Range
Game show appearances$10,000 - $50,000
Talk show interviews$15,000 - $75,000
Sports commentary$25,000 - $200,000 per episode
Reality TV shows$50,000 - $500,000+ per season

Payment Structures and Frequency

We see three main payment structures for athlete TV appearances.

  • Flat-rate payments are most common, where athletes receive a single payment for their appearance.
  • Per-episode payments apply when athletes appear on multiple episodes of the same show. Sports commentators often work under this structure.
  • Residual payments provide ongoing income when shows air in reruns or on streaming platforms. This payment method is less common but can provide long-term earnings.

Payment timing varies by network and contract terms. Most athletes receive payment within 30-90 days after filming. Major networks typically pay faster than smaller production companies.

Notable Examples of TV Appearance Fees

NBA players receive standardized rates for certain appearances.

  • Promotional appearances for team sponsors pay $3,500 per event, rising to $4,500 after eight appearances.
  • Olympic athletes command premium rates for speaking engagements and TV appearances. Top performers like Michael Phelps can earn up to $100,000 per appearance for major shows.
  • Retired athletes often earn more than active players for TV work. Their availability and established personalities make them valuable for regular programming.

Sports celebrities with strong personal brands typically negotiate higher rates. Their endorsement earnings and overall marketability directly influence their TV appearance fees.

Key Factors Influencing Athlete TV Appearance Earnings

Several key elements determine how much athletes earn from television appearances. An athlete's sport, public reputation, and the specific type of TV event all play major roles in setting their compensation rates.

Sport and Marketability

The sport an athlete plays directly affects their TV appearance fees. Football, basketball, and baseball players typically command the highest rates because these sports have massive fan bases. High-paying sports include:

  • NFL football
  • NBA basketball
  • MLB baseball
  • Professional golf
  • Tennis

Athletes in popular sports can earn $50,000 to $500,000 for major TV appearances. Less mainstream sports like track and field or swimming usually pay much lower rates.

An athlete's performance level also matters greatly. Current superstars earn far more than retired players or bench players. Championship winners and record holders have the strongest negotiating power.

Social media influence boosts marketability significantly. Athletes with millions of followers can demand higher fees because they bring built-in audiences to TV shows.

Public Image and Reputation

Public image directly impacts what networks are willing to pay athletes. Those with clean, family-friendly reputations earn premium rates for most TV appearances.

Athletes involved in scandals or controversies often see their appearance fees drop dramatically. Some may be banned from certain shows entirely.

Factors that boost appearance fees:

  • Charitable work
  • Positive media coverage
  • Strong fan loyalty
  • Cross-over appeal to non-sports fans

Athletes who speak well on camera also command higher rates. TV producers prefer guests who can deliver entertaining interviews and connect with viewers.

Athlete endorsements with major brands signal high marketability. Networks know these athletes have proven commercial appeal.

Event Type and Audience Reach

The specific TV appearance type greatly affects athlete compensation. Prime-time network shows pay far more than local morning programs or cable sports shows.

Appearance TypePay Ranges
Major Talk Shows$25,000 - $200,000
Sports Broadcasts$10,000 - $100,000
Reality TV Episodes$5,000 - $50,000
Local News Segments$1,000 - $10,000

Live events during major sports seasons command premium rates. An NFL player appearing during playoff season earns significantly more than during the off-season.

Audience size drives pricing decisions. Shows reaching millions of viewers can afford higher athlete fees than niche programs with smaller audiences.

International broadcasts often pay bonus fees on top of domestic rates. This creates additional revenue streams for athletes with global recognition.

Commercial Endorsements and Sponsorships Related to TV Appearances

TV appearances create valuable opportunities for athletes to secure endorsement deals and sponsorships that often pay more than the appearance fees themselves. These partnerships typically blend seamlessly with broadcast content, creating multiple revenue streams for athletes.

Endorsement Deals Tied to Broadcasts

Athletes earn significant money when their endorsement partners sponsor TV broadcasts or events. These deals work differently than regular commercials.

Brand integration happens when an athlete's sponsor becomes the official partner of a televised event. The athlete gets paid extra when their personal endorsement deal connects to the broadcast sponsorship.

For example, if Nike sponsors both an athlete and the TV broadcast, the athlete receives additional compensation. This creates a dual payment structure - one for the personal endorsement and another for the broadcast tie-in.

Major networks often require athletes to wear sponsor logos during interviews and broadcasts. Athletes can earn $10,000 to $500,000 extra when their endorsement deals include broadcast requirements.

Television exposure increases the value of existing endorsement deals. Sponsors pay athletes more when they know the athlete will appear on national TV wearing their brand.

Role of Sponsorships in TV Compensation

Sponsorships play a key role in determining how much athletes earn from TV appearances. Networks and event organizers often have official sponsors who influence athlete compensation.

Athletes with sponsorship deals from broadcast partners receive higher appearance fees. Networks prefer working with athletes who represent their advertising partners.

Sponsored segments within broadcasts create additional earning opportunities. Athletes might host product demonstrations or participate in branded content during their TV time.

Some sponsorships include guaranteed TV appearance clauses. These contracts require athletes to make specific numbers of broadcast appearances to earn full compensation.

Corporate sponsors also pay athletes directly for TV interviews and appearances. These payments happen separate from what networks pay for the appearance itself.

Impact of Athlete Endorsements on TV Earnings

Athlete endorsements significantly boost total earnings from TV appearances beyond basic appearance fees. The combination creates much higher overall compensation.

High-profile endorsement deals can increase TV appearance value by 200-400%. Networks know audiences pay more attention to athletes with major brand partnerships.

Athletes with multiple endorsements earn more because they bring marketing value to broadcasts. Their presence helps networks attract advertising revenue.

Social media integration amplifies the value of TV appearances. Athletes promote their TV appearances on social platforms, creating additional value for sponsors and endorsement partners.

The most successful athletes structure their endorsement deals to maximize TV appearance benefits. They negotiate contracts that pay bonuses for broadcast exposure and media coverage.

Comparing Professional and College Athlete TV Appearance Pay

Professional athletes earn significantly more for TV appearances than college athletes, with pros commanding hundreds of thousands while college athletes typically earn thousands through NIL deals. The gap reflects differences in experience, marketability, and regulatory restrictions that still limit college athlete compensation.

Differences Between Professional and College Athletes

Professional athletes can earn $5,000 to $500,000 or more for TV appearances, especially Olympic medalists and highly recognized athletes. We see the biggest payouts going to established stars with proven track records.

College athletes face different rules. They cannot receive direct salaries from universities for playing sports. However, NIL rights now allow them to earn money through endorsement deals and paid appearances.

The earning gap is substantial. Professional athletes have complete freedom to negotiate any deal they want. College athletes must follow NCAA guidelines to maintain their eligibility.

Key differences include:

  • Pros have no earning restrictions
  • College athletes must maintain amateur status
  • Professional deals are typically much larger
  • College athletes need approval for some activities

NIL Impact on College TV Earnings

Since 2021, NIL has created new earning opportunities for college athletes. We now see athletes making money from brand endorsement deals, paid appearances, and merchandise sales.

College athletes can earn thousands of dollars per commercial. Deals often range from a few hundred to several thousand dollars. The amount depends on the athlete's popularity and sport.

NIL marketplace platforms like Opendorse help connect athletes with opportunities. Many deals are also backed by school donor-driven collectives that fund these arrangements.

The earning potential varies greatly by sport and individual branding. Athletes in high-profile sports like football and basketball typically earn more than those in smaller sports.

SEC and Conference Variations

Different conferences see varying levels of NIL activity and TV appearance opportunities. The SEC and other major conferences generate more media attention, creating more earning chances for their athletes.

Athletes in Power Five conferences typically have access to larger NIL deals. Their games receive more TV coverage, which increases their visibility and marketability to brands.

We observe that football and basketball players in major conferences earn the most from TV appearances. These sports generate the highest viewership and advertising revenue.

Geographic location also matters. Athletes in major media markets often have more opportunities for local TV appearances and endorsement deals than those in smaller markets.

The Influence of Social Media and Personal Branding on TV Earnings

Athletes with strong social media followings and well-developed personal brands command higher fees for TV appearances. Networks value celebrities who can drive viewership and engage audiences across multiple platforms.

Social Media Influence and Negotiation Power

Athletes with millions of social media followers bring built-in audiences to TV shows. This gives them significant leverage when negotiating appearance fees.

A football player with 5 million Instagram followers can demand $50,000 for a talk show appearance. An athlete with only 100,000 followers might earn $5,000 for the same spot.

Networks pay more because they know popular athletes will promote their appearances online. This cross-promotion drives additional viewers and increases advertising revenue.

Key factors that boost negotiation power:

  • Follower count across platforms
  • Engagement rates on posts
  • Audience demographics
  • Previous TV ratings impact

Social media metrics have become as important as athletic achievements. Athletes who actively engage with fans online can earn 2-3 times more than those who don't.

Building a Public Persona for TV

Athletes who develop recognizable personalities beyond their sport earn more for TV work. Networks want guests who can entertain audiences and create memorable moments.

Successful athletes craft specific public images that translate well to television. Some focus on being motivational speakers. Others build reputations as comedic personalities or serious analysts.

Popular TV-friendly personas include:

  • The Motivator: Inspiring personal stories and life lessons
  • The Entertainer: Humor and charismatic personality
  • The Expert: Deep sports knowledge and analysis skills
  • The Rebel: Controversial opinions that generate discussion

Athletes who stay authentic while developing these personas see the biggest payoffs. Viewers can tell when someone is being fake on camera.

The most successful athletes adapt their social media content to match their TV persona. This creates a consistent brand that networks and audiences trust.

Long-Term Branding Opportunities

TV appearances create ongoing revenue streams beyond single appearance fees. Athletes use these platforms to launch business ventures and secure endorsement deals.

A strong TV presence can lead to regular hosting gigs or analyst positions. Former players who started with guest spots now earn $1-2 million annually as full-time broadcasters.

Long-term opportunities from TV exposure:

  • Product endorsement deals
  • Speaking engagement bookings
  • Book publishing contracts
  • Business partnership offers

Smart athletes view TV appearances as investments in their post-competition careers. The exposure helps them transition from active players to media personalities or business leaders.

Athletes who consistently deliver good TV performances build relationships with producers and executives. These connections often lead to bigger opportunities and higher-paying roles over time.

Mayfield Sports Marketing Announces LeRoy Butler and 3 Sheeps Brewery Partnership for NFL Draft Celebrations In Wisconsin. 3 Sheeps Brewing NFL Draft-themed Promotions Include Wisconsinitis Endorsement, Taproom Tailgate Party and Appearance by LeRoy Butler.

Press release from 3 Sheeps Brewery on our collaboration!

SHEBOYGAN, Wis. (March 17, 2025) - 3 Sheeps Brewing is going all-in on one of Wisconsin’s favorite sports: Football. As Wisconsin prepares to host its first-ever NFL Draft this Spring, 3 Sheeps is launching a series of football-themed promotions to celebrate the 2025 NFL Draft at Lambeau Field in Green Bay. At the heart of the festivities is a new partnership with Packers legend and Pro Football Hall of Famer LeRoy Butler, who is officially endorsing Wisconsinitis Cream Ale—a beer brewed for those who love everything about the Badger State.

To bring the excitement to fans, 3 Sheeps Brewing will host its first-ever official tailgate party on April 19 in the taproom parking lot, featuring a high-energy celebration with craft beer, football, and an appearance by Butler himself. Attendees can tailgate alongside the Packers icon, grab a Wisconsinitis, and get autographs and photos.

NOTE: autographs are available ONLY on Wisconsinitis products and merchandise, one autograph per person.

In Green Bay, 3 Sheeps is teaming up with Badger State Brewing of Green Bay for a special NFL Draft collaboration beer. The exclusive brew, fittingly named Mr. Irrelevant—a nod to the final pick of the NFL Draft—will be available exclusively at Badger State Brewing, located near Lambeau Field at 990 Tony Canadeo Run, Green Bay, as well as 3 Sheeps’ Sheboygan Taproom. Beer release date to be announced.

LeRoy Butler Joins Team Wisconsinitis

For the first time, 3 Sheeps Brewing has partnered with a Wisconsin sports icon to endorse Wisconsinitis Cream Ale. LeRoy Butler - Packers legend, Hall of Famer, and creator of the Lambeau Leap - is the first celebrity to join Team Wisconsinitis.

After being drafted by the Packers in 1990, Butler quickly fell in love with Wisconsin, spending 12 legendary seasons in Green Bay and continuing to call the state home even after retirement.

“We created Wisconsinitis because we love this state—its beauty, quirks, and everything that makes it special,” said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing. “Honestly, Wisconsin just gets into your soul. People catch this Wisconsin-loving ‘disease’ that we jokingly call Wisconsinitis. That’s why we’re partnering with people who truly embody that spirit—Butler was at the top of our list!”

Since launching, Wisconsinitis has quickly become one of 3 Sheeps’ top-selling beers, second to the brewery’s Hazy IPA Chaos Pattern. The beer’s smooth, easy-drinking style has made Wisconsinitis a statewide favorite.

“LeRoy’s passion for Wisconsin is unmatched, making him a perfect ambassador. We couldn’t be more excited to have him as part of the Wisconsinitis story,” Pauly added. “And he’s (un)officially declared Wisconsinitis the official family-friendly beer of the NFL Draft. It’s what Wisconsin drinks!”

3 Sheeps Brewing partnered with Mayfield Sports Marketing, a full-service boutique sports management agency based in Oconomowoc. Looking ahead, 3 Sheeps Brewing plans to highlight more Wisconsinitis ambassadors in future promotional campaigns, celebrating the people who make Wisconsin great.

3 SHEEPS TAPROOM TAILGATE PARTY - April 19, Tailgate Kickoff at Noon

“We are celebrating the Wisconsin way with a true tailgate party. We’re excited to join in with the whole state as we celebrate the NFL Draft being hosted in Green Bay,” said Pauly.

3 Sheeps Taproom Tailgate Party with LeRoy Butler

Event Details:

  • When: Saturday, April 19
  • Location: 3 Sheeps Taproom at 1837 North Ave., Sheboygan
  • Open from 11am-11pm, Tailgate Kickoff at Noon 1am-2:30pm

Leroy Butler appearance, photos and autograph signing of Wisconsinitis products and merchandise, one autograph per person

Interactive Lambeau Leap Photo Opportunity

  • Live Outdoor DJ Music from Boogietime’s Matt Brulla of Sheboygan
  • Sheboygan’s Premier Meat Market Miesfeld’s hosts grilling station
  • BYOF (Bring Your Own Football) and outdoor games are encouraged

LeRoy Butler, a 6’0”, 197-pound safety out of Florida State, was drafted in the second round (48th overall) in the 1990 NFL Draft by the Green Bay Packers where he spent his entire 12-season career. Butler was one of the most prolific defensive backs in the Packers’ storied history and among the premier safeties of his era. He led the Packers in interceptions five times (1990-91, 1993, 1995, 1997).

A key member of defense that guided the Packers’ resurgence that included seven playoff appearances in a nine-season span, three straight division titles (1995-97) and two Super Bowl appearances. He started at strong safety in three consecutive NFC Championship Games and Super Bowls XXXI and XXXII making seven tackles and one sack in the Packers’ 35-21 victory over New England Patriots in Super Bowl XXXI. In 2001, he retired with 20.5 career sacks, 38 interceptions for 533 yards – he intercepted a pass in all but one season of his 181-game career. His only pick-six came on a 90-yard return versus San Diego Chargers, Sept. 15, 1996.

Butler was selected to four Pro Bowls (1994, 1997, 1998, 1999), earned All-Pro honors four times (1993, 1996, 1997, 1998) and was named to the NFL's All-Decade Team of the 1990s.

From the Pro Football Hall of Fame Website:
https://www.profootballhof.com/players/LeRoy-Butler

 

ABOUT MAYFIELD SPORTS MARKETING

Mayfield Sports Marketing is a Wisconsin based sports speaker bureau and booking agency with over 15 years of experience, They specialize in negotiating booking opportunities for numerous current and retired sports athletes around the country for speaking engagements, VIP Meet & Greets, autograph signings, trade shows, product endorsement deals, celebrity golf tournaments, social media activations and many more corporate hospitality events.

Mayfield Sports Marketing Website: www.MayfieldSports.com

ABOUT 3 SHEEPS BREWING:

3 Sheeps Brewing was founded in April 2011 and is Wisconsin’s third largest craft brewery. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin and the Eastern regions of Minnesota. In 2024, 3 Sheeps opened a satellite taproom in Milwaukee’s Triple Taproom (2018 E North Avenue) in partnership with Hacienda Brewing Co. (Milwaukee) and Door County Brewing (Door County).

Locate 3 Sheeps Brewing Co. beer with the online Beer Finder: https://find.3sheepsbrewing.com/
Website: https://3sheepsbrewing.com/

LeRoy Butler Booking Agent and Contact Info

Call Mayfield Sports to schedule LeRoy Butler for your corporate appearance or product promotion. Our booking agents will work on your behalf to get you the best price for your desired sports speaker.

Mayfield Sports has earned a reputation of being the one to call for booking top athletes to speak at events and trade shows. To learn more about LeRoy Butler appearance cost and booking fee, please call us today. Contact Mayfield Sports today at 262-366-8188 to book LeRoy Butler for a keynote/motivational speech, corporate appearance, store grand opening, product endorsement, moderated Q&A, autograph session or for an exclusive meet and greet.

 

We are excited to announce we are returning for our 14th annual Holidays with the Pack Autograph Event. Please note all player will attend Saturday Dec 21 event. Mr. Butler has limited times on Dec 22 and Mr. Freeman will not be available on Sunday. Merchandise available for purchase. Cash payment is preferred to expediate the line but Venmo and CC available based on wifi services.  ATM nearby.

Holiday with the Pack 2024

We are proud to contract Packers Rashan Gary for another event. This time a private autograph event for Waukesha Sports Cards.

They wrote:

"Just announced, private signing! Packers LB Rashan Gary! (Courtesy of Mayfield Sports)"
*Packers Linebacker
*2019 1st Round Pick
*Michigan Wolverines
Drop off Item deadline:
Appleton (ITG) is June 4th
Waukesha and Brookfield locations is June 6th
Mail items to:
Waukesha Sportscards
2120 E. Moreland Blvd #O5,
Waukesha, WI 53186.
AUTOGRAPH PRICING:
Flats, Minis or Bobbles - $49.99 each
Jersey, Helmet, Football or Canvas - $69.99 each
All Inscriptions - $29.99 each
Ticket: JSA Authentication - $8.00 each

For more information visit www.waukeshasportscards.com

Here is some good information on Rashan from his website.

Rashan Gary is a professional American football player who currently plays as a Edge Rusher for the Green Bay Packers of the National Football League (NFL) wearing #52. He was born on December 3, 1997, in Plainfield, New Jersey. Mr. Gary was the No.1 high school recruit in 2016, & tied as the highest rated recruit all- time nationally and for the University of Michigan. Mr. Gary was drafted by the Packers as the 12th pick overall in the first round of the 2019. He is known for his impressive athleticism, strength, and versatility and legendary work ethic. Mr. Gary was drafted by the Packers as the 12th pick overall in the first round of the 2019 NFL Draft. field. The New Jersey native garnered his first athletic scholarship at age 11 and larger national recognition beginning in 8th grade.

Rashan Gary is also a Business Owner, Executive, Entrepreneur & Philanthropist. A pioneer in what is referred to as NIL. Mr. Gary created & protected his Intellectual Property while at the University of Michigan including his RG branded logo. Him and his mother was featured on the Documentary on Amazon prime 2018 “Michigan Wolverines All or Nothing”. In 2019 he was featured on NFL Films Documentary NFL Draft Destination Nashville.

He is Dyslexic & an ambassador for Dyslexia for prominent organizations such as Made By Dyslexia. In May 2022 the Green Bay Packers picked up Rashan’s 5th year team option for $10.9 Million. On October 30, 2023 Rashan signed a 4 year extension with the Green Bay Packers for $107. 5 Million. At time of signing is the highest contract for defensive player in the history of the Green Bay Packers & Michigan Wolverines, including the 11st Highest Signing Bonus in NFL History. The third highest as a Non Quarterback at $34.6 Million. Mr. Gary representation was through his company RG Sports. His company is also a pioneer as the first of it’s kind entering the professional ranks in Sports Business history.

Mayfield Sports Marketing is a leading sports marketing agency and speaker bureau. Whether your company is small or large, our team can search our network of current and retired celebrity athletes available based on appearance fees, team, location or sport. With access to hundreds of athletes available for corporate appearances, keynote / motivational speeches and product endorsements, we work within your budget to match your goals with an athlete appearance. If you are seeking Rashan Gary booking agent or celebrity fees, contact Mayfield Sports 262.366.8188. Rashan Gary may be available for Virtual Corporate Events, Product Endorsements, Keynote Speeches, Website Endorsements and Autograph Signings. By working with the player directly, player agent, marketing agency and more, Mayfield Sports Marketing has negotiated deals for numerous current and retired sports figures for speaking engagements, VIP Meet & Greets, autograph signings, product endorsement deals and media opportunities.

The Green Bay Packers have had some great linebackers in their storied history. Rashan Gary could be next on that list.

Recently, the Packers have seen players like Clay Matthews and A.J. Hawk walk through their doors and become staples of their defense. Rashan Gary could be the next great linebacker for the Green Bay Packers.

How Good Can Green Bay Packers OLB Rashan Gary Be?

Comparing Gary's Greatness to Clay Matthews'

Rashan Gary has already shown the impact he can have on the team. He was arguably the best player on the defense before he tore his ACL in 2022. He was on pace to set career highs in sacks, tackles, and tackles for a loss. Unfortunately, his injury prevented him from doing so, but he has been tirelessly working to make his return to football.

Clay Matthews is probably the best linebacker the Packers have had in recent memory. He is the Green Bay Packers all-time sacks leader, a two-time All-Pro, and a six-time Pro-Bowl selection. Ironically, Rashan Gary is wearing Matthews' iconic number 52. Through 10 ten seasons as a Packer, Matthews put up great numbers:

  • 143 games (15 playoffs)
  • 83.5 sacks (11.0 playoffs)
  • 482 tackles
  • 121 tackles for a loss
  • 189 quarterback hits
  • 15 forced fumbles (4 playoffs)
  • 6 interceptions
  • 41 passes defended
  • 3 touchdowns
  • 2 All-Pro selections
  • 6 Pro-Bowl selections
  • 1 Super Bowl

Through four seasons, one of which was cut short by injury, Gary has 22.5 sacks, 135 tackles, three forced fumbles and has played 56 games. Rashan Gary became a starter in 2021 and was a major part of the Packers' defense. If he stays with the Packers for as long as Matthews did, then it is not unrealistic to see his numbers stacking up with the man who wore 52 before him.

Comparing Rashan Gary's Impact to A.J. Hawk's

Unlike Matthews, A.J. Hawk was an inside linebacker. However, Hawk is still an example of another great linebacker to wear the green and gold in recent memory. Like Matthews, he was a major part of the Super Bowl defense in 2010. Hawk played nine seasons and 142 games as a Packer. During that time, he also put up great numbers:

  • 9 interceptions
  • 922 tackles
  • 55 tackles for a loss
  • 19.0 sacks
  • 4 forced fumbles
  • 1 Super Bowl

Hawk is the all-time tackles leader for the Green Bay Packers. It will be nearly impossible for Rashan Gary to reach that mark at his position. Still, when measuring him against Hawk, it will be important to look at impact. Hawk was a consistent force on the defense, and Gary has the ability to be the same.

Rashan Gary Booking Agent Contact Information

Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule Rashan Gary for your corporate appearance or product promotion. As a result, MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with Gary.

MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about Rashan Gary's appearance cost and booking fee, please call us today.

** Disclaimer**

Mayfield Sports Marketing is not affiliated with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) therefore acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.

Keisean Nixon was a bright spot in an otherwise disappointing season for the Green Bay Packers. Nixon was a contributor in more than one way for the team in 2022, but he shined as a kick returner. He was named a First Team All-Pro despite not taking over the role until November after the release of Amari Rodgers.

Keisean Nixon To Be the Green Bay Packers Swiss Army Knife

Keisean Nixon Makes Instant Impact in 2022

Nixon signed as an undrafted free agent with the Raiders in 2019 after playing college football at the University of South Carolina. After being primarily a special teams player with the Raiders, he built a familiarity with Rich Bissacia. While he was a member of the Raiders, he only logged six attempts as a kick returner.

The Green Bay Packers struggled greatly in the return game until Keisean Nixon came along. He led the league in kick return yards with 1,009 kick return yards on 32 attempts.

Not only did Nixon provide exceptional return skills, but he also showcased his ability on defense. He started four games on defense and even recorded an interception. He primarily played the nickel position on the defensive side of the ball and played a big role in the defensive turnaround in the final weeks of the season.

Nixon To Be Featured On Special Teams, Defense & Offense?

Nixon will surely begin the 2023 season as the team's primary kick returner. The team has tried different players as punt returners, but it is not out of the question for Nixon to handle punts and kickoffs. He had 11 attempts as a punt returner. He will look to make the All-Pro team for the second consecutive season as a returner.

Keisean Nixon is also set up for a bigger role on defense in 2o23. He is the team's starting nickel corner and has seen first-team reps all offseason. Nixon's athleticism allows him to keep up with quick and fast slot receivers, while Jaire Alexander and Rasul Douglas can excel as outside corners.

The most surprising part of Nixon's 2023 season may be his potential on offense. Matt LaFleur discussed getting Nixon the ball on offense back in March, but he was seen catching passes with the group when the team began practices.

"Kei’, he’s a dynamic player,” LaFleur said via Packers.com. “I was joking with him, I said, ‘Hey, you never know, there might be some opportunities offensively.’ And I know he was fired up to hear that. For us, it truly is. If he can handle it, I’ve got no problem putting him in there in some situations on offense. But got to make sure that we take care of that nickel spot first and foremost and continue to progress as a returner.”

Keisean Nixon Booking Agent Contact Information

Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule Keisean Nixon for your corporate appearance or product promotion. As a result, MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with Enagbare.

MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about Keisean Nixon's appearance cost and booking fee, please call us today.

** Disclaimer**

Mayfield Sports Marketing is not affiliated with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) therefore acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.

New York Jets Wide Receiver Allen Lazard has had a decorated football career thus far. He was a standout high school player at Urbandale High School in Urbandale, Iowa. He still holds the school records for receptions (105), receiving yards (2,349), touchdowns (34), and interceptions (14).

For his achievements, he was named USA Today's All-American, Des Moines Register Offensive Player of the Year in 2013, Defensive Player of the Year in 2012, and a three-time All-State Selection. A four-star recruit out of Urbandale. Lazard continued his football career at Iowa State.

With his talent, Lazard helped reshape the Iowa State program. Now that he's enjoyed a successful NFL career, is he the best current player from the Iowa State Cyclones?

Where Allen Lazard Ranks Among Active Iowa State NFL Players

8) AJ Klein (LB)

A Wisconsin native, AJ Klein played for the Cyclones from 2009-2012, and he was one of the best defensive players in Iowa State history. In 2011, he won Big 12 Co-Defensive Player of the Year and First-Team All-Big 12 after he led Iowa State with 116 tackles and 7.5 tackles for loss.

During his senior season, Klein again won First-Team All-Big 12 after he finished the year with 117 tackles. In total, Klein tallied 361 tackles for Iowa State and still holds the Iowa State record with four defensive touchdowns.

The Carolina Panthers drafted Klein in the fifth round of the 2013 NFL Draft, where he spent four seasons before spending time with the Panthers, Saints, Bills, Ravens, Bears, and Bills, where he is currently.

7) Will McDonald IV (LB)

Another Wisconsin native, Will McDonald IV, the conference named him First-Team All-Big 12 three times (2020-2022). They also awarded him Big-12 Co-Defensive Lineman of the Year in 2021, in which he tied for the Big 12 lead in sacks with 11.5 that season.

Nobody of recent memory on the defensive side had a better career than McDonald IV. He finished his college career with 125 tackles, 40.5 tackles for loss, and a school-record 34.0 sacks.

Following his stellar college career, the New York Jets selected McDonald IV in the first round of the 2023 NFL Draft.

6) Xavier Hutchinson (WR)

Xavier Hutchinson began his career at Blinn College, where in two years, he had 58 receptions for 961 yards and seven touchdowns before transferring to Iowa State.

Hutchinson burst onto the scene by winning Big-12 Newcomer of the Year in 2020, and his career at Iowa took off from there as Hutchinson was awarded First-Team All-Big 12 three times (2020-22).

In 2021, Iowa State's single-season reception record with 83. For his final season at Iowa State, Hutchinson had 107 receptions, 1,171 yards, and six touchdowns in 12 games for the Cyclones. In 37 career games for the Cyclones, Hutchinson had 254 receptions, 2,929 yards and 15 touchdowns.

The Houston Texans selected in the sixth round of the 2023 NFL Draft.

5) Charlie Kolar (TE)

Charlie Kolar was one of the most decorated tight ends in Iowa State history. He was named All-Big 12 First-Team three times (2019-2021).

In 2021, Kolar won the William V. Campbell Award. The award signifies a combination of academics, community service, and on-field performance. Kolar had 168 receptions, 2,181 yards, and 23 touchdowns in 43 career games for the Cyclones.

The Baltimore Ravens selected Kolar in the fourth round of the 2022 NFL Draft.

4) Breece Hall (RB)

At Iowa State, Breece Hall helped reshape the Iowa State program by becoming one of the most productive running backs in ISU history. He won Big 12 Offensive Player of the Year in 2020 and 2021 after back-to-back seasons of over 1,000 yards and 23 total touchdowns and was awarded 2x First-Team All-Big 12 in 2020 and 2021.

Hall had 3,933 yards, 50 touchdowns, and 82 receptions for 734 yards and six touchdowns for his career at Iowa State.

Drafted by the New York Jets in the second round of the 2022 NFL Draft, he played in seven games for the Jets before a knee injury prematurely ended his season.

3) David Montgomery (RB)

David Montgomery played for Cyclones from 2016-2018. He broke out in 2017. He was named First- Team All American by PFF and First-Team All-Big 12 with a season of 1,146 yards, 11 touchdowns, and 36 receptions for 296 yards. In 2018, Montgomery had four straight games rushing for over 100 yards and finished the season with 1,216 yards and 13 rushing touchdowns.

The Chicago Bears selected Montgomery in the third round of the 2019 NFL Draft. He spent four years in Chicago before signing a three-year $18 million contract with the Detroit Lions on March 16.

2) Allen Lazard (WR)

Allen Lazard is the greatest receiver to come out of Iowa State. He lived up to the billing of being a highly-touted recruit coming to a sleeping giant program under head coach Matt Campbell. Lazard continued his dominance at Iowa State, where he tallied 240 catches, 3,360 yards, and 26 touchdowns in 48 career games for the Cyclones. Lazard was named Second-Team All-Big 12 in 2015 and First-Team All-Big 12 in 2016 and 2017.

After his career at Iowa State, Lazard went undrafted in the 2018 NFL Draft. He was immediately signed to the Jacksonville Jaguars practice squad. He remained there until Green Bay signed him to their practice squad in 2018.

Lazard spent five seasons in Green Bay, becoming a favorite target of future Hall-of-Fame quarterback Aaron Rodgers. Lazard contributed to a top-five offense in Rodgers' two MVP seasons. In Green Bay, Lazard totaled 169 catches, 2,236 yards, and 20 touchdowns in 57 games played.

Before the start of the 2023 season, Lazard joined the New York Jets on a four-year $44 million contract.

1) Brock Purdy (QB)

Nobody has had a bigger impact on the Iowa State program than a four-year starter, Brock Purdy. He was a three-time All-Big 12 quarterback with 32 school records, including passing (81) and total touchdowns (100). He completely revitalized the Iowa State program.

The San Francisco 49ers then drafted Purdy with the final pick in the 2022 NFL Draft. He started the season as a third-string quarterback before injuries thrust him into the starting role. Purdy started the final five games of the season. He went a perfect 5-0 and led the 49ers to an NFC Championship Game appearance.

Brock Purdy had a stellar football career at Iowa State, and he's continuing that excellence in the NFL.

An Iowa State Reunion in New York

With the signing of Allen Lazard and the drafting of Breece Hall in 2022 and Will McDonald IV, a reunion of sorts has taken place for the New York Jets. McDonald IV and Hall never played with Lazard at Iowa State, but they were all accomplished players heading into the NFL. Playing with Aaron Rodgers has to be a special moment for all of them.

Allen Lazard & Xavier Hutchinson: The Wide Receiver connection

Xavier Hutchinson and Allen Lazard have one similarity: both were decorated receivers at Iowa State. Both are expected to be key targets for their quarterbacks this season, too. Hutchinson for rookie quarterback C.J. Stroud and Lazard for Aaron Rodgers. But one thing is certain. They both helped change the football landscape at Iowa State.

Allen Lazard Booking Agent Contact Information

Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule Allen Lazard for your corporate appearance or product promotion. As a result, MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with Allen Lazard.

MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about Allen Lazard's appearance cost and booking fee, please call us today.

** Disclaimer**

Mayfield Sports Marketing is not affiliated with the Green Bay Packers, New York Jets, or any other professional sports organization. Mayfield Sports Marketing (MSM) therefore acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM subsequently doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is subsequently a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.

Josiah Deguara was born on Feb. 14, 1997, in Santa Rosa, Calif. Deguara attended Folsom High School in Folsom, Calif., where he was a standout football player. He earned MaxPreps California Division I honors at TE and grabbed Sacramento Bee First-Team All-Metro Honors as a hybrid in 2014.

Deguara tallied 240 receptions for 3,274 yards and 42 touchdowns in high school. A two-star recruit, Deguara committed to play at Cincinnati.

2023 Expectations For Green Bay Packers Tight End Josiah Deguara

Josiah Deguara Bears Down With the Cats

Deguara had a productive career at Cincinnati. His 92 catches are the most in school history for a tight end, and he was the second tight end in school history to have 500 or more yards receiving. Travis Kelce was the other, as he had 722 yards in 2012.

He averaged almost 13 yards per catch (12.9) and became only the second tight end in school history to exceed 1,000 yards for his career (1,117), along with Brent Celek (1,135).

In 2018, Deguara earned second-team All-AAC honors with 38 receptions, 468 yards, and five touchdowns in 13 games. A year later, Deguara earned first-team All-AAC honors, as he had 39 catches for 504 yards and seven touchdowns in 13 games.

Professional Career

The Green Bay Packers drafted Deguara in the third round of the 2020 NFL Draft. Deguara was drafted as an H-back player in the offense, where he's lined up as tight end and fullback.

Deguara has 39 catches for 371 yards and two touchdowns in 35 games in his career so far.

Expectations for Josiah Deguara in 2023

Deguara is the most experienced tight end on the roster. He adds not only a blocking element but an option for Quarterback Jordan Love to throw to over the middle. Deguara has a lot of experience in the Packers' system that will benefit Jordan Love and rookie tight ends Luke Musgrave and Tucker Kraft.

Head Coach Matt LaFleur thinks Deguara can take on a bigger role in the 2023 season, according to Bill Huber of Sports Illustrated:

"He's a guy that has a lot of versatility in terms of whether he's in the backfield, whether he's in a wing position, we can split him out, so it's just him getting those opportunities and then taking advantage of them."

Deguara said he's excited to step into a leadership role this season when speaking with Huber:

"The No. 1 thing is just gratitude," Deguara said. "Try to relay that to them and just be grateful for being here each and every day. When you're a young guy, you don't really get it. Even me, being in one spot for all four years is a blessing. I'm just grateful to show up here every day... It's definitely a change, there's no doubt about it. I'm trying to step up as a leader because I had Big Dog (Marcedes Lewis) and Bobby (Robert Tonyan) the first three years of my career and now I'm the oldest guy in the room. I'm the leader and I'm trying to step into that position with Tyler (Davis) and trying to lead these young guys and do as many good things as we've done the last few years, continue that tradition, and continue the standard in the room." (Via Bill Huber of Sports Illustrated).

Josiah Deguara Booking Agent Contact Information

Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule Josiah Deguara for your corporate appearance or product promotion. MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with Deguara.

MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about Josiah Deguara's appearance cost and booking fee, please call us today.

** Disclaimer**

Mayfield Sports Marketing does not affiliate with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.

Gilbert Brown was one of the great Packers of the '90s era. Brown is still beloved by Packers fans today after playing nearly a decade in Green Bay. Brown played in 125 games for the Green and Gold and had some amazing moments along the way.

Here are just a few of the top moments of his football life.

3. The Vikings Draft Gilbert Brown

Although Brown is a career Packer, they did not draft him. The Green Bay Packers division rival, the Minnesota Vikings, actually drafted "The Gravedigger." Brown was a third-round pick from Kansas in 1993. However, Minnesota waived him during roster cutdowns. The Vikings' loss became the Packers' gain for a decade.

Although Brown never played a game for the Vikings, getting drafted is a big moment for any player. Brown got his chance to play the Vikings plenty of times throughout his career and was a big part of the Packers' defensive successes in the '90s.

2. The Gravedigger is Inducted into the Packers Hall of Fame

The Green Bay Packers are one of the most storied franchises in the NFL. Countless legends wore the Green and Gold and played inside historic Lambeau Field. However, only 166 players can say they have been inducted into the Green Bay Packers Hall of Fame.

Gilbert Brown is one of those players. He was part of what former Packers general manager Ron Wolf called "the greatest defensive line he's ever been around" and a key contributor to the success of a Super Bowl defense.

"That was a great defensive line," Wolf said to Packers.com's Cliff Christl. "In my 41 years of football, I've never been associated with a better one than that. A lot of people would say, 'Reggie this or Reggie that,' but everything worked around what Gilbert did."

Gilbert Brown was a force in the middle of the Packers' defensive line his whole career. While players around him excelled at getting to the quarterback, Brown did the dirty work and was a huge factor in shutting down an opponent's run game. Moving the way Brown did, at his size, was truly remarkable and made him one of the NFL's elite players.

3. Gilbert Brown Helps Packers Win Super Bowl XXXI

Every player dreams of winning a championship. Players battle for an entire season to just have a chance at it. If they ultimately do win it, it's a culmination of hard work, effort and sacrifices. The 1996 season ended with the Green Bay Packers bringing the Lombardi Trophy back home.

When asked about his Super Bowl win in 2022, Brown shared his thought on where it ranks in his career achievements.

"It’s at the very top," Brown told Mayfield Sports Markteing in December, 2022. "Professionally, football wise, there is nothing that can top that. There’s a lot of great players who don’t have a ring. I got one; I cherish that. I don’t even wear my ring, I just like to look at it, that’s it."

- Gilbert Brown

The Packers' defense in 1996 was among the league's best. They were fourth against the run and first against the pass. Without Gilbert Brown, the Packers' defense could not have had the same impact. His contributions made him and the 1996 Packers Super Bowl champions!

Gilbert Brown Booking Agent Contact Information

Call Mayfield Sports Marketing (MSM) at 262-366-8188 to schedule Gilbert Brown for your corporate appearance or product promotion. MSM will work on your behalf to get you the best price for your desired event, autograph session or social media campaign with Gilbert Brown.

MSM has certainly earned a reputation of being the one to call for booking top athletes for events and shows. To learn more about Gilbert Brown's appearance cost and booking fee, please call us today.

** Disclaimer**

Mayfield Sports Marketing does not affiliate with the Green Bay Packers or any other professional sports organization. Mayfield Sports Marketing (MSM) acts as an athlete broker for corporate functions, private events, and speaking engagements. MSM doesn't claim or represent itself as any player’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. MSM is a marketing and booking agency representing organizations seeking to hire speakers, athletes, celebrities, and entertainment for corporate events, endorsements, athlete appearances, spokesperson campaigns, and speaking events.

Call Now
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram