A product endorsement from a celebrity athlete can bring notoriety to the brands they represent due to their large fan bases. Athletes remain major celebrities in modern media. This innovative marketing technique can be a great way to capture the attention of your target audience.
Influencing Consumer Purchasing and Increasing Sales
An athlete endorsement provides a credible athlete to promote your product or service. This exposure is especially useful in today’s modern market. The use of social media and network marketing have proven to be excellent ways of boosting your customer base. Consumers are spending more time than ever online and you can use that to your advantage. With the proper promotion of your product by these athletes, you should see a rise in views and increased sales.
Mayfield Marketing works to connect your brand with one of the high profile athletes within our network. Their already established success will work to your benefit to boost your brand’s equity, resulting in more sales and validating your product. This new level of awareness will help your brand stand out in a competitive market. An athlete endorsement can give your brand not only a stronger personality but also reach out to a larger demographic.
Celebrity Athlete Product Endorsements Work for Brands
Sports play a major role in our country’s media. Athletes naturally have an attention-demanding presence that attracts the attention of their viewers. Network marketing and social media are major forums for companies to connect with potential clients. By having a credible athlete with an established fan base endorse your product or business, you widen your audience by tens of thousands, even millions of viewers.
Jaire Alexander and Oakley
In addition to being a standout NFL cornerback with the Green Bay Packers, Jaire Alexander has fans anxious to experience his enthusiasm and swag when he steps onto the football field. Known for his colorful and stylish sunglasses, there was no question he was the right athlete to wear the iconic brand Oakley.
Shaq and Papa Johns
Shaquille O’Neal is one of the most well-known basketball players in the history of the sport. He has recently partnered with Papa John’s Pizza, and along with creating his own pizza, he has agreed to promote the business on his personal social media sites. His endorsement of Papa John’s has proven to be a rewarding experience for both parties involved.
Davante Adams and Jordan Brand
Davante Adams is a collegiate award-winning wide receiver and Green Bay Packer star. His partnership with the Jordan Brand has also been a reward for both parties. His quick rise to stardom on the field and love for the Jumpman brand made the endorsement a no-brainer. Mayfield Marketing can connect you with hard-working athletes such as Davante Adams.
Brett Favre and Green Eagle
The NFL Hall of Famer and former Packers player, Brett Favre, has recently joined with a CBD company called Green Eagle. As a result, this endorsement fits both Favre’s and Green Eagle’s mission and ethics perfectly. Generating awareness for an effective, THC pain relief option was important to Favre and the endorsement gives him that opportunity. Mayfield Marketing can also help you align a partnership with an athlete who mirrors the beliefs of your company.
Mayfield Sports Marketing is a leading sports marketing agency and speaker bureau. Whether your company is small or large, our team can search our network of current and retired celebrity athletes available based on appearance fees, team, location, or sport. With access to hundreds of athletes available for corporate appearances, keynote or motivational speeches, and product endorsements, we work within your budget to match your goals with an athlete’s appearance.
By working with the player directly, player agent, marketing agency, and more, Mayfield Sports Marketing has negotiated deals for numerous current and retired sports figures for speaking engagements, VIP Meet & Greets, autograph signings, product endorsement deals, and media opportunities.
Mayfield Sports Marketing acts only as an athlete broker. We will work on your behalf to select an athlete for a corporate event, private event, and/or speaking engagement. Mayfield Sports Marketing does not claim or represent itself as the athlete’s agent, speakers bureau, manager, publicist, assistant, PR firm, or management company. Mayfield Sports Marketing is a full-service player and athlete booking agency. We represent organizations and groups seeking to hire athletes for motivational speakers, athletes for private corporate events, athlete endorsements, personal athlete appearances, spokesperson campaigns, and autograph sessions.